What is a shadow ban on Instagram. ShadowBan on Instagram - How to Get Out of the Shadows (Survival Guide). Temporary blocking on Instagram

Mythology Instagram Is just a fantastically fertile topic for various info businessmen. It is very cool to pour water, thicken paint and scare with things that are extremely problematic to check. How many horrible stories have already been about new draconian methods of algorithms, how many more there will be. One of my favorite examples of this kind of misinformation is the rumor that the publications involved in LikeTimeh, are tracked by the algorithm and artificially receive coverage pessimization.

IMPORTANT MOMENT.

On 11/23/2018, almost 2 years after the appearance, the Facebook support service confirmed the existence of a shadow ban.

“If your publication is followed by a link from Telegram or Whatsapp, then the coverage will be zero, "so young talents were frightened in chat rooms and many believed. They say they tested and noticed a decrease in coverage. I really love this kind of confirmation. If modern physics was built on them, then we would still live together in the Stone Age. 1-2 cases are taken that somehow fit a well-balanced theory, and that's it, it's proven.

It looks like Instagram has changed the way that hashtags are censored.

A week ago, it was used by about a thousand people per hour, today it proudly speaks of 4,500 checks per hour. The people just went crazy ... How the limited issue on a limited set of hashtags can affect the issue of your post on other tags, I cannot understand. The logic is clear "I put a bad hashtag, Instagram I punished you severely, ”but reality does not agree with this.

I deliberately added prohibited hashtags to new posts and tried to find them (posts) by other hashtags placed in the text. Everything is displayed perfectly even from unrelated accounts.

3. For using the same set of hashtags over time... Many people are talking about this thing, but I have never seen a real confirmation anywhere. If you find it, discard it in the comments. In the meantime, it sounds like crazy nonsense.

There is an account using the same set of hashtags for over a year and constantly hitting the top.

4. For exceeding the hourly and daily limits on likes / comments / subscriptions... "And let's pull everything by the ears here, everything terrible and terrible."

For exceeding the limits Instagram disables your ability to like / comment, or simply deletes your account. But how can you get a mystical "shadow ban" for this?

5. For using high-frequency hashtags. Oh, wey ... And now, all the accounts that published #love will be punished? Funny.

6. For the fact that hashtags are not tied to the topic of the post... I heard this surprisingly interesting story from the “grandmother of Russian blogging”. True, she did not find an answer to the question of how Instagram manages to determine the topic of my post and associate it with hashtags.

Even if you imagine a situation that Instagram I connected neural networks that determine objects in photo / video posts, began to analyze text, make links, and so on, the work of such systems today is far from one hundred percent results, and it is stupid to issue a ban based on such data. And imagine for a second what power such a system should have. Too much energy would have to be spent on a loved one Facebook to such a whim, but they were not noticed for the useless squandering of resources.

7. For content complaints... Well ... you will definitely notice, I decided Instagram that your content is bad or not. And that's why - .

8. Over 30 hashtags under the post... And after that, the tale follows that it is better to use 15. WHY!? Why not 10? Why not 13?

9. Switch from a business profile to a regular one... Don't know what to do? Switch to your personal profile. Reinforced concrete logic that works for any problem.

Instagram allows you to use 30 hashtags under the post, so you can. There is no other information, why to invent something?

As for me, the only thing missing is the story that you cannot publish posts from 12:45 to 12:47 every second Wednesday of the month. The evidence base is about the same level for each "myth" and ends with the question "where did you get this at all?"

We will try to be objective, the Shadow Ban may not exist, as it is described.

But we agree that Instagram somehow marks the account's spam. And you need to be as careful as possible when promoting. Do it as you can more authentic content.

We confirm the fact that there is a problem with the indexed hashtags in the photo. But the problem is not widespread. Less exactly 1% of clients

© Instaplus

SUMMARY

The shadow ban is another urban legend born out of the information vacuum around the internal updates of the algorithms. Instagram introduced algorithmic factors for displaying posts when searching by hashtags, there is no ban.

You can believe in it and light a candle at night, or think logically and critically evaluate any information that is broadcast by "internet marketing gurus-and-marketers-on-Instagram", often asking a question from herali you took it why? Maybe the world will get a little better.

If you have read up to this point and are still in doubt about the mythology surrounding the Shadow Ban,

Ban in insta - what is it?

What kind of horror story is this and why it should be avoided. Let's figure it out. As the saying goes: "He who is forewarned is armed." In short, this is the disappearance of certain hashtags from the search engine. In other words, when exactly you do not see the tags, if you go from another account, they will be available.

Note that there is no clear scheme of the shadow bans. Most often they are temporary. But insta remembers everything. And this fact should be taken into account. Foreign sources advise checking personal posts from other profiles by tag. You can also do this on a special resource.

How shadow ban works

Russian media started talking about the bath on Instagram back in April 2017. It is assumed that disabling specific tags for specific users is an attempt to moderate the content of the system. For this purpose, complaints about profiles are checked, accounts are banned for publishing spam. For example, if you post a nudity, the profile can be banned, and if a photo of a naked child, the photo itself will be deleted. But all this is done automatically, so how lucky.

What happens if you post a photo with prohibited tags? Along the way, there is no exact information what the consequences will be. Only those tags that are prohibited simply do not work. Sometimes the hashtag may work first and then disappear.

If the tag suddenly disappeared, this is the intrigue of Instagram itself, which saw something forbidden or spam in it. The main thing is no panic. If you think that this is not true, do not hesitate and write directly to the support service. Let them sort it out and fix their punctures. But, it is worth noting that you should not expect an instant reaction. We'll have to be patient, and then, as luck would have it.

Afterword

And finally, we offer a selection of simple recommendations to help you avoid a shadow ban on Instagram:

1. Developing your profile on Instagram, devote more time not to tags, but to strategies, cool photos and high-quality content of publications. Post only high quality and unique content.
2. This will raise your profile in all positions and will be more interesting for followers. A proven option.
3. Add images, tags and nuances that characterize the brand you represent.
4. Share stories from practice and life. Share experiences and mistakes. People are really interested in this. Many people read exactly life situations that they themselves may face.

If you violate some of the rules, you can lose your account forever. It happens that the blocking of an account on a social network occurs for reasons beyond the control of users, as is the case with LinkedIn. And it is not at all surprising that users start looking for available ... On Instagram, you can get a ban accidentally and unknowingly.

How to avoid blocking on Instagram and preserve the reputation of a bona fide user? Let's figure it out.

To ban or not to ban is the question

The decision to block is made by the social network for a reason. There are good reasons for this. We advise you to save this material to bookmarks so that you never face such a problem. A complete list of reasons for the ban and recommendations on how to avoid them containInstagram terms of use ... We offer a short list of the main ones.

Temporary blocking on Instagram

Instagram may be temporarily banned for systemic use of some network functions. For example, if you do not know the measures in the subscription or without stopping put likes to other users, then there is a possibility that Instagram will interrupt such a hectic activity.

A temporary ban can last for hours, days or weeks. It is not recommended to put more than 60 likes per hour and make more than 60 subscriptions during the same period.

Permanent blocking. Why is Instagram banning?

Here are the basic rules that it would not hurt to get acquainted with every Instagram user. By the way, you can start an account on this social network from the age of 13. So, here they are - the main sins on Instagram, which are the reason for the ban of 98% of users:

• Instagram logo... The social network prohibits using it in any form on your images.

• Violence, Porn, Partial Nudity... An item that does not surprise anyone. However, the same partial outcrop can be interpreted in different ways. For some athletes, this is a lifestyle and a working look. Better use creative elements like or .

• Photos of other people... Posting other people without mentioning them can also lead to account closure. To mention a person in a photo, use the @ symbol in front of the name. For example @kukupost.
• Autopostingthrough third party services. Instagram prohibits third services from posting for a person, because they store logins and passwords, which is not safe for the user. However, there is a legal opportunity to use SMM services that offer posting through mentions. The KUKU.io app will send a notification about the planned publication in advance. A few seconds - and the post is posted. To , you just need to synchronize the web and Android applications with each other.

• Cheat bots... The sharp rise in the popularity of the account is a signal for Instagram to take action to block it.
• Confidential informationabout other people (credit card numbers, passport details, phone number or email address, etc.)
• Using multiple IP addresses at once... If several people from different cities are active under your account.
• Instagram accounts created with other services.
• Three temporary blocks in a row,unfortunately, they will inevitably lead you to a permanent ban.

Eternal ban on Instagram

Until recently, a blocked user could not get his account back. The only way to get back online is to create a new page. However, the social network is improving and today communication with Instagram support is bringing results - the account can be unblocked.

We hope you have understood the rules for using Instagram well and do not know what blocking is. After all, only the lazy is not talking about the effect and benefits of Instagram for business today.

Use high-quality content and correct auto-postings, follow the rules of using the network and do not exceed the limits, analyze your results using analytical tools for SMM and get a lot of likes and new subscribers!

Hello!.

In addition to the fact that I have this blog, I have also been actively promoting my Instagram account for the second year.

In total, I attracted more than 200,000 subscribers and I managed to learn a thing or two about the ranking algorithm of Instagram itself.

Also, I often heard about the so-called "shadow bath". And here's what I think about it:

The shadow ban on Instagram is a myth. There is only 1 ban - this is a ban for breaking the rules. Everything else is ranking algorithms.

What does “shadow ban” mean on Instagram and how to check it

Let's define what is meant by the term “shadow ban”. Typically, this expression is used by bloggers who have decreased user activity and decreased coverage of posts.

User activity- this is likes, comments, adding an entry to bookmarks.

Coverage- This is the percentage of subscribers who saw the blog post.

Such a phenomenon exists on Instagram, but nevertheless it is not some kind of “shadow ban”, but some kind of algorithm that depends on many factors.

It is impossible to check whether any sanctions were applied to you or not. This algorithm can only be felt on your account.

If suddenly your coverage has decreased and your activity has dropped, then you have done something wrong. Let's try to figure out what the problem might be.

What you DO NOT need to do in order not to get into the "shadow ban"

First, re-read the Instagram rules very carefully. Try to do this at least once every few months.

Second, never break these rules. It is for violations that ranking algorithms are applied.

Avoid Giveaway contests

Giveaway is a quick set of motivated subscribers who subscribe to an account not because they are interested in it, but because they do it for the sake of a “free” prize.

How it works. The organizer gathers a group of sponsoring bloggers of 20-30 people. As a rule, all participants represent completely different niches.

Participation in such a giveaway can cost 60,000 rubles. 60 thousand rubles. multiply by 30 participants and get the amount of 1,800,000 rubles.

What happens next, you probably already know and have seen. “Zvezda” releases a video on its Instagram, in which it colorfully tells what wonderful prizes in the form of iPhones, cars, vouchers you will receive if you do one simple action - just subscribe to all the participants in this competition and just wait for the drawing.

Ksenia Borodina regularly holds giveaway contests in her account

Crowds of freebie lovers begin to subscribe to all bloggers, without even delving into who they are and what they are doing.

Participants in this competition begin to rejoice immensely at the exponential growth of new subscribers. One such motivated subscriber can cost only 1 - 2 rubles.

It seems that everyone should be happy, but no, only the stars who made money by deceiving their audience and the organizer who organized it all remain happy in the end.

After a while, both subscribers and members of the giveaway begin to suffer. And this is very interconnected.

This is where this mythical “shadow ban” of Instagram appears.

The power of the news feed algorithm

Now let's imagine our poor subscriber who subscribed to 40 previously unknown bloggers.

He goes to his Instagram feed and an avalanche of messages falls on him from people he sees for the first time in his life.

And each blogger tries to impose something on him: be it just a photo or a text with “smart” thoughts, etc.

What kind of reaction will such a subscriber have?

His first thought will be "Who are all these people?" and he starts scrolling through all the messages until he gets a post from his friends or acquaintances.

And the same will be done by several tens of thousands of the same subscribers!

This is where the first problems with reach and activity begin.

The Instagram algorithm begins to “see” that your posts suddenly become of no interest to anyone, because they are not watched, liked or discussed.

Accordingly, filters (shadow ban) are applied to you, and from that moment it gets worse and worse in terms of activity.

After a while, subscribers begin to understand that they were cheated with prizes and they begin to unsubscribe from the blogger en masse.

This is another signal for the Instagram algorithm. He “sees” that in addition to the fact that the posts are not read, so people also unsubscribe en masse, which means your content is of very low quality, although in fact it may be the best, but the algorithms are guided primarily by the behavior of people!

The problems do not end there, but only intensify.

Especially damage is done by those subscribers who do not just unsubscribe, but also massively complain about the blogger, marking all his publications as spam.

As a result, you get such a “shadow ban” that only a real account ban can be worse.

Consequences from giveaways

Ultimately, your account is under the filter. After a while 70 - 80% of motivated subscribers will unsubscribe from you.

Whether or not to participate in such contests is up to you. First of all, you must understand for yourself what you need from Instagram.

Many subscribers with low engagement or subscribers who will really be interested in you and who will be with you “in sorrow and in joy”?

For a simple example, pay attention to accounts that have a million subscribers, and there are a maximum of 20,000 likes or views not exceeding 100,000. Most likely, these accounts participated in such contests and there are not a million real loyal subscribers there!

Shadow ban by hashtags

The next thing for which you can be “punished” is for the abuse of hashtags. Do not put hashtags that have nothing to do with the post.

Also, there should not be too many of them. Don't make a sheet out of them. For this, you can also easily get a "shadow ban".

Other reasons for getting your Instagram account under the filters

Do not use someone else's content without specifying the source. For some reason, it is considered normal for us to take someone else's photo or video and publish it as if nothing had happened.

First, algorithms perfectly distinguish between unique and non-unique content.

Never use photos or videos that violate the law. You can read all the rules on the Instagram website.

How long does it take and how to get out of the shadow ban on Instagram

Everything that I described above is what I encountered in my practice. It took me more than 4 months to get all the indicators back to normal.

People do not unsubscribe all at once, they do it gradually, over several months.

And only when the growth of new subscribers is higher than that of unsubscribed, the situation will begin to change.

In addition, you need to constantly work to improve the quality of your content.

It is imperative to involve subscribers in the discussion, perhaps even make some provocative posts.

Intsagram's algorithm takes everything into account! Likes, comments, bookmarks. Make stories, start actively working with subscribers and you will be happy!

Output

So, we figured out that the "shadow ban" is a myth that is not in the description or in the Instagram rules. There are complex algorithms that depend on many factors.

As soon as you want to cheat, cheat, manipulate, you will immediately receive one of these filters.

Instagram will not allow you to gain subscribers in such "roundabout" ways as Give! It is not economically beneficial for him. The entire social media system is built so that you spend as much money as possible on promotion.

Always work honestly and diligently and you will never have such problems.

I hope my article was useful to you and you learned some lessons. If you still have questions, then ask them in the comments below, I will definitely answer them.

You decided not to spend money on adequate promotion, just wanted to get a nice number? You decided to add likes and comments to your posts, but after fulfilling your dream of 666 likes on each photo, did you notice that your posts no longer appear in hashtag searches? Congratulations, you're banned. What is a shadow ban on Instagram, and how to understand if you are banned or simply uninteresting to users? We will talk about this in more detail.

Shadow ban

Some people think that ShadowBan is something from the category of Instagram mythology. Something akin to pessimizing the reach of accounts participating in liketime. In fact, there is no pessimization, of course, but there is no definite answer about secret blocking. And it's much better for a business to think from the worst in order to get the best. Therefore, let's assume that it does exist.

So, the blockage lies in the fact that your posts are no longer shown in hashtag searches. And this significantly reduces the reach, the number of likes and the flow of subscribers.

Word to Instagram

How did the administration of the social network comment on such a repressive means? In fact, nothing. There is very little information about the exact conditions for being blacklisted. And there are more fairy tales around this phenomenon than about how many years Putin will remain in power.

But we still managed to wait for some comments from them. For example, Inst confirmed that some hashtags are being blocked. So you need to choose them wisely so that all posts can be easily found.

Symptoms

Therefore, if you are worried about this, check out the list below and see if you have them:

• recently you have used such "dirty" promotion methods as mass following or massliking;
• the number of likes has dropped sharply;

• fewer subscribers come to you.

But, even if all the symptoms are the same, it is not a fact that you have a blockage. Maybe the quality of the content just dropped, and you can't even interest your grandmother. To know for sure, you can go to a special resource. shadowban.azurewebsites.net The only downside is that it is foreign language. But in fact, to deal with it is as easy as shelling pears - enter the nickname of the account or insert the link to the publication and click on "Get tested" or "Start", if translated into Russian.

If there is no ban, you will see the following inscription: "Phew, you’re safe ... for tonight!". Which translates as "Fuh ... you are safe ... for today." There is no blocking on my account, so I don't know what will be written if there is still shadowban. But, if anything else, you have to work on using such good promotion tools as hashtags.

How long does a shadow ban on Instagram last?

Rumors about the blocking did not go from scratch. Many users did experience interruptions with posts that hit the hashtag search results. But soon everything returned to its place. Someone in a couple of days, someone in a week, someone in two. The term is different, but everything invariably returned to its place.

True, given the fact that Instagram is constantly growing, developing and modernizing, these may just be temporary buggies and technical problems. But you knew that ShadowBan is practically a fairy tale, did you not expect an exact answer?

There is an exit

People's advice can be combined in one sentence: forget about Instagram for a while. If this is not possible, there are several manipulations:

1. Switch to a personal account for a few days.
2. Do not use profile management services.
3. Refuse potentially dangerous hashtags.

Remember, ShadowBan is a fairy tale after all. Instagram, although it does not deny it, still does not confirm it. There is only one answer to direct questions: mechanisms for personalizing the search selection are being worked out, if you want hashtag promotion to work, make good content.

Shadow ban myths

Here I will simply present some of the versions of the young conspiracy theorists. Perhaps I will comment on some. But hopefully you're familiar enough with Instagram to understand why these myths are ridiculous.

1. TB is issued for the use of postponed posting services and statistics.
2. Bad hashtags. This point isn't as funny as the first one, but it's still pretty dubious.
3. For consistency. No seriously. Some people think that using the same tags for a long time can lead to a shadow ban.
4. Exceeding the limits for likes and comments.
5. For using mainstream hashtags. It would be cool if this point was real, maybe at least people would be more original than they are now.
6. Hashtags are off topic.

Conclusion

Instagram shadow ban. What is it? Myth or Reality? There is no definite answer, because we do not work for Facebook. However, there are a few things to avoid in order to avoid getting repressed. Down with mass following and massliking. No, seriously, from him only troubles and no business exhaust. We make quality content and use hashtags wisely.