How new domain zones are indexed. Which domain is better? Country domain vs. international

Many users ask this question, and we have tried to systematize the most common questions. Also, our full recommendations are set out in the article on choosing a domain.

Hyphenated domain vs. solid?

Example magazin-sobak.ru or magazinsobak.ru

Neither one nor the other. It is better to come up with a shorter word, for example magazdog.ru, because if you transfer the name of the site orally, then anyone will say - "go to the site of the dog store dot ru", and it will not be clear how to type it in the browser, with or without a hyphen. Remember, all other things being equal, the best name will be the one that is better remembered by the user.

Which domains index faster?

Indexing speed does not depend on the domain name. To speed it up - add your site to Yandex-Webmaster and Google Webmaster Tools.

Free domains vs. paid

Which domain is better: Ru or Рф?

• often in the browser you can see a link like xn - 80arbjktj.xn - p1ai, which is identical to my site.рф. This is due to the mandatory Punicode encoding, which was introduced so that browsers can understand any alphabet (even Arabic) as a set of Latin letters;
• users have a problem with writing the website address in the browser, because not everyone knows that you can enter the Cyrillic alphabet. By the way, the speed and quality of indexing of the Russian domain is the same as that of everyone else.

Country domain vs. international

Example Ru or (Com, Net, Info)

If your site does not aim to capture the global market, then, all other things being equal, it is better to choose Ru. Many people say that in Yandex-Webmaster and Google Webmaster Tools, you can specify a region for any domain, yes it is. But Google itself, in its recommendations, says that it is better to register in the zone of the country in which most of the site's users live.

Domain with history vs. new

If you are going to create a site from scratch, or change the content of the old site to a new one, then it makes no difference whether the old or the new domain. Domain age only matters if you are using an old site that has authority with search engines, and its content (or theme) does not change, but only added! If you decide to buy an old domain, then carefully look at its history, since if he was previously in the bath of search engines, then there will be little benefit from him.

Regional domains vs. National

Example Msk.ru or Ru?

If you are making a website only for residents of Moscow, then Msk is better. All other things being equal, for Muscovites, the site cats.msk.ru will be higher in the search than cats.ru.

Still have questions?

If you have not found the answer to your question, then feel free to ask it in the comments field (under the article), we will try to answer your email, and we will also post popular questions in this article.

The main search engines of the Russian-language Internet are Yandex and Google. Traffic from other search engines is insignificant, therefore, consider website optimization (in this case domain selection) we will focus on these two search engines, and primarily on Yandex.

Yandex likes domains in the ".ru" zone.
Sites on the domains of this zone, all other things being equal, are usually indexed faster than sites in other domain zones (.com .net .info and so on ...), since the ".ru" domain by default means belonging to the Russian-speaking the Internet sector (as well as Russia as a region), and Yandex is primarily a Russian search engine.

Preferences Google in this regard, they are less pronounced, but it is still advisable to choose the ".ru" or ".com" domain.

The choice of a regional domain has a positive effect on the site's position in the search results in the target region. For example, a site on the ".ru" domain will have better positions in search results in Russia than in Ukraine with the same query. A site on the ".ua" domain is the opposite.

Both Yandex and Google now recognize transliteration in the domain name and URL of the pages.

Query "gold" in the Google search engine:

Request "gold" in the Yandex search engine:

Previously, Yandex recognized keywords only if they were separated by a hyphen, or if there was one keyword. Now Yandex's algorithm has become in this respect the same as that of Google.

Search engine google system defines the English translation of the keyword well. The same query for "gold" on Google:

Yandex is not working well for translation. For the request "gold", for example, the translation is not highlighted:

However, Yandex does highlight the translation of some words. Most likely, this rule applies to the translation of Russian words that originated from English (for example, the query "paintball"):

The keyword in the domain of the site in second position is not highlighted, since this screenshot was taken quite a long time ago. Then Yandex did not yet recognize keywords in URL, if they were not separated by a hyphen.

Yandex takes into account the direct match of the keyword in the request and in the domain name (see the second position in the illustration).

Google also takes into account a direct match of the key in the request and in the domain name:

An excellent key in a domain name can be a word that is spelled in the same way both in English and in transliteration from Russian. An example of one of these words is marketing.

An interesting point: Yandex takes into account the Russian pronunciation of the English word in the domain name. As an example, consider a query with the word "table" that does not exist in Russian):

It is unclear why Yandex takes such coincidences into account. Google hasn't seen anything like that.

Search engines have a positive attitude towards Cyrillic domains (with the presence of keywords in them, of course), however, when using them, quite a lot of technical difficulties arise. In the future, the use of Cyrillic domains seems to be a promising business, but for now it is better not to use them.

The degree to which the presence of a keyword in a domain name affects search engine optimization there is a lot of controversy on the site. Many professionals believe that this influence is not great, but no one has accurate information. It is rather difficult to evaluate empirically the degree of influence of a domain name on search results. Based on the search results for some queries, this influence is still significant.

In any case, the presence of a keyword in the domain name increases the relevance of all pages of your site in relation to all queries containing this word. This factor must be used, if only there is such an opportunity.

It is desirable to keep the domain name as short as possible. The same goes for URL URLs of pages in general. Links with short URLs are about twice as likely to be clicked on as links with long URLs (Google research).

CTR is important in itself, since clicks are traffic, but there is also one more nuance regarding promotion. Yandex counts the number of clicks on links in search results. If your site is in the top ten, but the number of transitions to it will be significantly less than to other sites in the TOP-10, then, most likely, it will very quickly fly out of the first page only for this reason.

Yandex will consider getting into the TOP of such a site to be erroneous (because of the use of homonymous words or something else, this is no longer so important). Therefore, all the factors that affect the click-through rate on a link in the search results also affect the promotion of the site. Along with the length of the domain name, in this regard, the presence of a favicon and the text content of the title tag also matter (since it coincides with the name of the link in the search results).

If the number of characters in a domain name is about twenty or more, then keywords in such a domain may be perceived as spam. The same applies to the frequent use of a hyphen separating keywords in a domain name.

Search engines take into account the domain level. Second-level domains (for example "site.ru") are much preferable to lower-level domains, since search engines believe that secondary information is usually located on low-level domains. Trust directories are also reluctant to accept links to subdomains.

Another very important SEO characteristic of a domain is its age. For sites hosted on young domains (up to 1 year old), search engines can apply filters like "Sandbox". Links from trust sites can be a good protection for a young site from such filters.

Related Articles.

Hello everyone, dear friends, and now about everything in more detail.

Anyone who first decided to create a domain name has questions:

what domain?

Server name?

Website address?

And other similar terms and how they are all related.

Internet browser

Start.

You are not a "newbie" who does not know the theory. Internet resources, but definitely a knowledgeable amateur with a certain vision of the principles of the Internet. Then you understand where the sites are located on the network, on which disk space servers and which hosting providers... So you know what it is IP-adress and how it relates to domain names. But if you forgot then I will remind you.

Each computer on the network (including hosting) carries a personal IP-address, which is an exact set of numbers (for example, 191.158.0.0). And to all web resources, to find the right site on the Internet, and you need to know the exact IP-adress (or domain)

A domain is a unique set of Latin characters that makes an Internet resource stand out from millions of other web pages. In simple terms, it is a set of 2 to 63 unique symbols.

The domain fixes the web page to "its place" on the hosting provider's server with a unique IP-address.

And I note that the same web page and server with an IP-address can own several domains !!!

And every time you access the domain in the browser, the DNS service finds the server that matches the request and takes you to the required web resource.

Server-DNS is a program that converts IP-adress to a domain and vice versa ...

For people, domain names are clearer than IP-adress, because it is easier to remember. But still, the full site address is Url(specific address notation system) representing 3 elements:

protocol (http: //);

domain (name.ru);

file paths.

Domain names can be multilevel, most often 2 or 3 levels.

I will notice! Long domains with many levels are very inconvenient to use.

The levels are written from right to left in ascending order. The highest - this domain ending is called the first level domain zone, which is classified:

by geography (for example, "RU" - Russia, "UA" - Ukraine, "COM" - international);

by type of activity ("info" - informational, "org" - non-commercial)

Second-level domain names are unique names in their group; they are acquired from registrars.

Third-level domains are names that are registered by resellers (organizations that have redeemed second-level domains). They look like: name ..

Would you like to register a domain yourself?

Come up with a unique website name? Do you want your domain, not an outside provider who will impose a bunch of additional services later? Then start acting like this:

There are many registrar services, but I registered my domains with, the choice should be made for each independently. I also recommend taking a domain separately from hosting, because if every part of your project is registered to you. In the future, protect yourself from problems with authorship.

Registration on the service is very simple and straightforward, be sure to save all the data when registering in a safe place. In order not to lose and not forget, it is like your "passport", sometimes you need to confirm your identity, ie. scan of the passport. But not always, but if in the future you decide to sell a domain, then it is better to indicate your real data. After confirming the registration, enter your Personal Area by entering your username and password.

Selecting a tab "DOMAINS" -> REGISTER DOMAIN

Here, enter the required domain name into the zone, you can immediately enter the domain zone, after you have come up with a domain, click "VERIFY". If the domain is free, click "REGISTER", if you do not come up with other options, the selection can be made according to keywords, which makes the task easier.

Replenish the registrar's wallet in any way convenient for you, but in my opinion, I have never been able to register without a commission, so count on it right away when replenishing the card.

Note! Choose a simple domain, the shorter the better, the zone depends on your project, do not take RF. Although it is consonant for Russians, it is very poorly indexed by search robots, so RU has always helped me. Still do not fall for the tricks domain for 49 rubles. or when registering a hosting as a gift, as practice shows for the second year, the price for them takes off several times. And if you upgrade your gift domain to a good level, the registrar can sell it for good money. he has all the rights to him. Fraudsters there are a lot of therefore, check ten times whether you are transferring money.

About ban I'll add a couple, before buying a domain, you must definitely check for problems with search engines, tk. he could have been banned for a long time for various manipulations there, so you need to raise the history of the name:

Method one the most efficient - adurilka yandex, when adding a domain, if a notification pops up that the domain is prohibited from indexing. Then the new site will not be indexed in Yandex (((But this method is only suitable for registered domains.

Second web archive, here you can see what happened earlier at this address and draw conclusions about possible sanctions. You can also restore site content.

The third is to check the reverse indexing through services. pr-cy.ru and be1.ru and etc.

But if you find a worthy domain in the subject of the company and very high-powered by the link, you can compete for it with the search engines, i.e. write in support of Platon Yandex, I think it will end well. In all other cases, it is faster to find another and buy it.

We have released a new book “Content Marketing in social networks: How to get into the head of subscribers and fall in love with your brand. "

The main question when choosing is its subject and target audience. It so happened that, focusing on Russia, there is no need to register, no matter how global and solid it may seem. Conversely, a manufacturer of cool 3D printing machines that sells them all over the world is unlikely to want his foreign potential customers to suffer with [rf]. The rest is nuance. Let's talk about them.

Domains top level are divided into two groups: territorial-linguistic (uk, ru, rf) and thematic (info, biz, mil). This division is very arbitrary, because no one can stop you from writing about animal breeding on your own website mylittlepi.gs (this is, by the way, South Georgia and the South Sandwich Islands) or about politics on brexit.soccer.

: great and terrible

It is believed that the [ com] gets its name from common. In general, the idea was short for commercial, but everyone loved the zone so much that it began to be used almost everywhere, and commerce went into biz.

Dotcom (or dotcom - transcribed [ com]) is used mainly to indicate that the site is not tied to a specific territory. They are registered by large companies, well-promoted startups, popular services, online stores and others who want to show that their goods are sold to everyone.

Anyway, all thematic top-level domains are easier to transfer between registrars or sell to another person. They are not tied to the legislation of a particular country and such a process does without submitting a pile of papers to the office of the responsible office.

: how to please everyone

About the domain zone [ ru] there is practically nothing to say:

1. popular and time-tested - it is in the top 10 of all zones in terms of the number of sites and in the top 5 among geographic ones;

1. suitable for any topic - there are no restrictions on the placement of sites, except for those that violate Russian law;

1. ideal in Russian Central Asia - [ ru] is known to most Internet users as an identifier for Russian content, and even as an element of the symbol of the 2014 Winter Olympic Games in Sochi.

There are a number of situations when you still have to use dotcom instead of the established "dotru":

• You do not want to draw up and submit an application, fiddle with passport scans for any need to change the contact details of the domain.

• You want an easy transfer between. Let's say that the person who registered the domain does not answer the phone and SMS, and the renewal period has almost come to an end. Without this person, extend [ ru] will not work, and you will most likely lose the site.

• Are you afraid of the judicial system Russian Federation and think that your site will be split at the request of a local court. [ com] is not under the jurisdiction of Russian authorities, so decide for yourself

[рф]: rise and fall

Digging into myths

• Robots love [ com]

Robots love optimization. It will not work to go to the top on a golden chariot with a standard [ com]. Google states that for their search engine there is no difference between different top-level domains - all other things being equal, they all rank the same.

• You need to be in trend: [ com] - not fashionable and no one needs

Yes, you need to be fashionable, but dotcom as a three-piece suit does not go out of fashion. A huge number of new zones and the opening of old ones appear. For example, the recent boom of projects on [ co], which was chosen by 93% of startups from 2013 to 2014. And for 2015, the number of high-tech companies' websites on [ co] was a little more than 450. At the same time, the share of dot-coms is still huge - from 2010 to 2015, it was chosen by more than 20 thousand new companies - 81% of all zones. If that doesn't tell you anything, here is the data from the research company DomainTools:

You don't have to look at the colors of the diagram - it is needed to visually represent the dominance of dot-coms on the Internet.

• [rf] is progressing worse / better than [ ru]

If you follow a few simple rules, then the promotion process Cyrillic domain becomes the same as any other. You can read about these rules.

Afterword

The national domain, indicating the language and geographic origin of the content, attracts the user with its relevance. By going to [ ru] or [ rf], the Russian will know that the information received can be applied to him.

On the other side, [ com] is more solid, and adding subdomains to it creates a kind of “yours / ours” framework, showing that the information is suitable for a person in a particular geographic area.

There is also a third party - legal. You can talk a lot about it: how to choose the right registrar, how the registration rules in the Russian-language domain zone are interpreted, anonymous registration or providing personal data ... But we're talking about SEO.