Here it is - happiness!

"Beaver" - a TV channel about modern design and simple architectural solutions that will help create coziness at home, in the country and in the office.

Beaver is a community of interior designers, architects, builders, landscape specialists and other professionals who are ready to demonstrate and tell you how you can do everything yourself.

"Bober" offers new ideas for budget construction, renovation, improvement, interior design in an apartment, in a house, on garden plot and in the yard.

• 17,000,000 - the volume of the measured viewership for 2017 (audience 4+)
• At least 95% of the content - projects of our own production
• 1st place in terms of growth of young audience 25-55 per year among genre channels

Winner:

• "Big figure" 2019. "TV channel by interests: home and garden" at the choice of the jury and spectators.
• "Golden Ray" 2015, 2016, 2017. "Discovery of the Year", "Lifestyle"
• "Golden Ray" 2017. " Best program for non-terrestrial TV "-" Country Fairies "
• "Golden Ray" 2018. "Best Entertainment TV Program for Non-Terrestrial TV" - "Day of Change"
• "Golden Ray" 2018. "Best presenter" - Artyom Petrov (host of the "Day of Changes" program)
• "Golden Ray" 2019. "The best entertainment channel"
• "Big figure" 2017. "TV channel by interests (hobby)"
• Big Digit 2020. Best Entertainment Channel

Making something with your own hands is very pleasant and interesting. It is a special pleasure to make things and items that will last for many years. In second place in popularity among home craftsmen is the alteration of old household items and favorite, but outdated family things.

The Internet and television are teeming with tips and master classes for making furniture, small items, and designing household items. Of particular interest are the so-called "life hacks", advice on how to make life easier.

It's good if a person's hands grow out of the right place, and he does high-quality and beautiful things. Otherwise, the world is simply replenished with the next garbage, which does not warm the soul and place it in the trash heap. When in my package cable TV appeared the channel "Beaver" I was very happy, because I thought it was very good idea, to show people how easy it is, in a short time you can recreate interesting design solutions.

The Bober TV channel is positioned as the first round-the-clock channel in Russia for arranging living space. The channel contains design tips for home and summer cottages, master classes on the manufacture and design of furniture, the creation of art objects and more. On Beaver you can see a section dedicated to gardening, baths, and repairs.

The channel itself is a very interesting idea. All videos are of high quality, made in a professional studio. The presenters, they are also masters, try to show everything in an accessible way and use ideas that are simple for beginners. Regularly viewing the channel, you can highlight the sections of interest for yourself and return to them from time to time. The heading "life hacks" is very interesting, although this word in the pronunciation of the bearded presenter annoys and cuts the ear. About 70% of the tips are interesting and easily applicable in life.

Despite the fact that the creators of the channel were going to implement a very successful project, in fact, the result was dubious. Lovers of beautiful, high-quality things, connoisseurs of fine art will not find anything interesting for themselves here. Everything is rude, primitive, sometimes even frightening. You found old flights at the store - take them home. The beaver will show you how to make a bed, table, or something else very necessary from them.

The first thing that scares you on the channel is the content. In 80% of cases, we are shown how to create garbage with our own hands, which will soon go to the trash heap. For example, they make Christmas trees from a toilet brush. Or they fill the logs with cement to make a strange pedestal out of them. The beaver's favorite plot is to make scary flying beds, use wooden spools as a base for tables. And also paint any garbage indiscriminately. As a result, we see some frightening things, roughly colored, unsightly. To heighten the effect, against the background of a shabby wall, they arrange an installation from a freshly prepared masterpiece, lay out a garland there and hang a curtain-rag. To be honest, it is not inspiring and the hand does not reach for work and creating your own objects.

The second thing that displeases me is the disgusting beaver presenters. Sugary, seemingly gay, slender men, opening childishly naive eyes with the face of a child who, standing on a chair, recites a rhyme, are trying to impress us with something. Unnatural, luscious, disgusting. I don't like the host of the "life hacks" column, Anton Zorkin. They make me change the channel right away.

And the dacha fairies are just awful. I don’t know where they found them, but they are terribly disgusting.

And next time, typing the request "Beaver show all useful tips"Think, do you really want to see how they will now make a hanger from a water pipe, or a cabinet from old half-rotten boards?

Video review

Laura Chuguevskaya

Columnist for Tricolor TV Magazine

New channel "Beaver" goes on air

The friendly "Digital Television Family" of the First Channel is waiting for an addition: on August 9, "Beaver", a TV channel that has been talked about for several months, will be launched. Laura Chuguevskaya, the Moscow correspondent of Tricolor TV Magazin, discussed what lies behind the intriguing title over a cup of coffee with the channel's general producer Tatyana Zhukova.

Let's start from the very beginning. What is "Beaver" about? The name is bright, a little funny, but it needs some explanation. How did the idea come about?

Our channel was conceived as a collection of ideas for repair, construction, interior design in an apartment, house, garden area, in your yard. The idea was in the air for a long time, there was a lack of quality content in which professionals accessible language provide a basic understanding of the decor and explain complex nuances. Everything turned out when it dawned on us: we need to talk not only about how to make it convenient and beautiful, the most important thing is to convey the feeling that by changing the space around you, you can make yourself a little happier. So now we We declare responsibly: "Beaver" is a channel about happiness. Our idea turned out to becontagious for our friends and partners, and now we know exactly with whom and for whom we will work.

The channel will give step by step instructions- how to make the world around you better, more convenient and more colorful using the experience of others

And what is happiness for you personally?

This is harmony, balance between the inner world and the outer one. Happiness is made up of little things, it is around us, in that space and those objects that are always nearby. Every detail is important - where we sleep, how we wake up, where we eat and receive guests, how we rest and in what conditions we work. You can create happiness with your own hands. A person discovers something new in himself when he takes a brush and paint: he can choose a color, texture by himself, regardless of generally accepted norms and other people's habits. Someone can experience an incredible thrill simply from the fact that they transfer the refrigerator from the kitchen to the bedroom or make a closet out of it. Do you understand what I mean? Our channel is not only about renovation and design. These are stories about development, creativity, self-realization.

Do I understand correctly that you will create programs for both adults and children?

We do not divide our viewers by age or position in society. It is much more important for us who a person feels himself to be, who he aspires to be. The desire to be happy lives in everyone. Our task is to help any viewer find himself, inspire him.

Are you sure that in Russia the topic of creativity and self-development is relevant for everyone today?

We have special people and special problems - housing, I mean. Khrushchev's kitchens are six square meters, bathrooms and toilets are tiny, winters are cold, cities are dirty, there is not enough sun for everyone. But at all times there were kulibins and self-made people who managed to do amazing things in this environment. Here they are all our "beavers". The channel will offer solutions to pressing Russian problems giving step-by-step instructions - how, using the experience of others, to make the world around you better, more convenient and more colorful.

"Beaver" encourages to come up with non-standard things with minimal cost

Will you use foreign experience?

We rely on the best in the world. But we have enough of our own. For example, even Soviet design is actually a very cool legacy. The armchairs of the Soviet era have no competitors in terms of convenience... "Beaver" will show you how to independently restore Soviet furniture. Many people have it lying around in their dachas or standing, smelling of mothballs, and people cannot use it. But this is the most chic, you just need to know what and where to tear off and where to nail the new one.

We didn't have a casting. Imagine: the channel has not really started yet, and every day I receive letters like “take me to Beaver, I'll be useful to you” in my mail. And those who are already with us are ready to work day and night. We We film programs around the clock, and it can be difficult to stop. This is a very captivating idea very quickly. Now the main thing is to infect our viewers with it. It sounds immodest - but already now, having seen what happens in terms of both content and form, we are confident of success. We have implemented the design of the channel together with the same people who have worked on internationally recognized television projects. Our chief designer Anton Nenashev creates the design of the Bober channel with the same team that did the visualization of the Sochi Olympics with it.

According to research by the Beaver channel, every second resident of our country is doing repairs right now

Where is the shooting going, what pavilions and equipment do you use?

We are building a whole factory, our own "Bobra" house, in which we willmove walls, create furniture, art objects ... In a crisis year, it is very difficult to open such a channel, but we are constantly thinking about how to create products of the level of "Channel One" in conditions of minimal budgets. You know what high standards Konstantin Ernst sets! But this is withhowling beauty: we also encourage the audience to come up with non-standard things with minimal costs.

"Beaver" is a channel not only about renovation and design. These are stories about development, creativity, self-realization.

What stars have you invited to your Beaver?

We will be shooting many different people with interesting ideas to improve their lives. Among them, of course, there are stars - for example, Olga Platonova - very charismatic, she is undoubtedly one of the best in the field of landscape design. Or, for example, Anna Erman also helps "Beaver" - she is one of the three best decorators in Russia. I cannot speak about all of them yet - competition is competition. There will definitely be surprises.

How can viewers find "Beaver"?

We have already signed contracts for broadcasting with the largest Russian operators - these are Tricolor TV, Rostelecom, MTS, NTV-Plus, Akado ... Bober, like other thematic channels of the Digital Telefamily of the First, will be available and outside Russia.

And what will be the measure of Beaver's success for you: an increase in viewership, mentions in the media and social networks?

We have carried out research related to the topic of renovation. Every second inhabitant of our country is doing repairs right now. And that means, "Beaver" is useful for these people. If we help them save money, nerves and time, while fulfilling their dreams, this will be our success.... We will always be there - at home, in the country, in the office or in the garden.

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