Android and iOS market share: green ahead of apples. IOS vs. Android in Russia. Statistics and facts How many iphone users in the world

In the 4th quarter of 2016, the leading market players mobile devices... There Apple took the lead, beating Samsung at the photo finish. Next in line are statistics on the share of Android, iOS and others operating systems on the market at the end of the 4th quarter of 2016.

Android share: 81.7%

That the share of Android devices is higher, no one doubted for a minute. Intrigue in exact numbers and dynamics. According to the American company Gartner, specializing in market analysis information technologies, the share of Android in the 4th quarter of 2016 was 81.7%. Worldwide, 352.5 million devices have been sold running this operating system.

In total, 431.5 million smartphones were sold in the world in the 4th quarter of 2016.

IOS share: 17.9%

The share of iOS was 17.9%, and a total of 77,038,900 devices were sold running the Apple operating system. Considering that iOS is exclusively on smartphones from Cupertino, the indicators can be called excellent.

A strong argument in favor of iOS, and with it any iPhone, is fast, simple and timely software updates. We talked about other advantages of apple software in the publication.

Android and iOS market share dynamics

It is not so much the indicators themselves that are interesting, but their dynamics. Compared to the same reporting period in 2015, Android's market share increased by 1%. The iOS market share has also grown by 0.2%, but Windows is rapidly losing ground. The 0.8% drop suggests that it’s time to put an end to the experiment with the development of new digital territories.

We won't remember about BlackBerry soon, just like we don't remember the “other OS” installed on 530,000 phones sold in Q4 2016.

Today we will not give the next subjective opinions of individual people about who is still the queen of mobile operating systems. Arguments between fans of a bitten apple and a green robot often overlook such an important thing as facts. What do the facts say?

Whose smartphones are best selling in the US

Despite the fact that the American market is very far from us, it is still one of the largest in the world, which means it makes a decisive contribution to the global distribution of sales by smartphones, so let's start with it. In mid-November 2012, Kantar Worldpanel Comtech provided data on the sales of smartphones on Android and iPhone, and then the shares of these operating systems were 51.2% and 43.5%, respectively. Despite the subsequent leaps in performance, when competitors took turns rushing into first place, the overall picture remained unchanged from November 2012 to February 2013:

Next comes the study from ComScore MobiLense, which took into account all smartphone users over the age of 13. Important note: here statistics are not for the period, but cover the entire past up to the current moment. That is, over the years of development and distribution of smartphones, by January 2013, the ratio of Android and iOS owners in the United States looks like this:

Whose smartphones are selling best around the world

We have dealt with the United States, and now the more important figures from the point of view of objectivity are world indicators. According to IDC, in the fourth quarter of 2012, Android accounted for 70.1% of all smartphones sold, while Apple accounted for 21%.

Whose Tablets Are Selling Best Around the World

Who sells more in the world

From all the variety of manufacturers Android smartphones we single out only Samsung as the only dominator. The rest of the android makers go like "and Co.", but they all make Android devices too. This is how things fared in Q4 2012 globally.

Who sells more in the USA

Strategy Analytics announced that in Q4 2012 Apple won by a small margin in the US market.

Who makes more money

Data based on Canaccord Genuity Research. In fact, this point has little to do with operating systems, but still.

Who has more apps

Even if tomorrow company X releases the best OS in the world, it still won't attract anyone until it can boast of an app store ... big shop applications. Note that to date, both operating systems have more than 800 thousand applications, and with such a number, further comparison is generally meaningless - both there and there are generally everything that one could want.

We will not write anything about the ratio of applications sharpened for tablets, because we could not find the necessary data on Android.

Who has the best apps

UTest is committed to collecting ratings and reviews of all apps from Apple App Store and Google play Store. Then the data is scaled down to 0-100, and by January 2013 the situation was like this:

In other words, some average total iOS app 5.3% better than Android app.

Which OS users download more applications

Canalys cites statistics according to which in the first quarter of 2013, every second downloaded application was an Android application.

Who makes more money from apps

Money again - again Apple is out of competition. Data from Canalys for the first quarter of 2013:

Who's more on the Internet

NetMarketShare publishes monthly reports on the shares of various operating systems and browsers on the web, including mobile ones:

And this is where funny things begin. Research from StatCounter suggests that in March 2013, there was more Android on the web than iOS.

Perhaps the whole point is in the incorrectness of the technologies used to collect information from a particular company, but in general the moral is this: do not believe the statistics.

Who is more in the business sector

Citrix showed the distribution of mobile operating systems in the corporate sector for the 4th quarter of 2012:

Outcome

What's the bottom line? We see that in various aspects the advantage passes from one giant to another, and it is still not possible to give an objective answer to the age-old question. Locked topic?

We made this conclusion based on the summary statistics of the Liveinternet service on the Runet. This interesting service allows you to find and analyze various information. Today we will count some more interesting figures: how many Russians have bought Apple equipment, what percentage of people in Russia use smartphones on Android, and what is the share of mobile devices in general in relation to computers today.

So here is the summary of usage statistics various devices for visiting the websites of Runet for April 2015.

LiveInternet statistics

It reflects the number of visits to sites where the LiveInternet counter is installed from various countries, therefore, for calculations in Russia, you need to know the share of the Russian audience. There she is.

Using this data, we can roughly calculate many interesting numbers.

Interesting usage information Russians of the Internet

1. The share of Russians among Runet visitors - 62%... For further calculations, we will use a direct proportion.
2. To access the Internet Russians use 94 million different mobile and stationary devices(smartphones, tablets, laptops, stationary computers).
3. The total share of mobile devices in everyday life is 53%, if laptops are classified as stationary equipment (no technical capability calculate the share of laptops).
4. The share of Internet penetration in Russia in 2015 is still below 50%... It is impossible to name the exact data, many users have Internet access configured from work, from a home PC, from a tablet and a smartphone.

Now more about mobile technology.

Market share of iOS and Android in Russia in 2015

As of April 2015, Russians have bought and are using almost 10 million iPhones of various generations. To the share of Apple in Russia, you can add 3 million iPad and more than 850 thousand Mac computers... In total, about 14 million Apple devices were sold in Russia.

There are 35 million smartphones and tablets on Android in Russia.

Windows Phone - 1.2 million devices This is less than the old smartphones under Symbian - there are still 2 million of them.

Let's repeat, it is only about technology connected to the Internet... But today, most smartphones are connected to it. The exception is a decent proportion of retirees, for whom children and grandchildren buy modern equipment only for phone calls. As a rule, the share of Apple mobile phone users among this population category is small, we can talk about an even greater share of Android.

According to the available actual data, out of 51 million mobile devices connected to the Internet, the share of Apple technology in Russia is about 25%, and smartphones and tablets of various brands under Android occupy 69% of the mobile device market.

The calculation may contain an error. For example, in poorer Ukraine, the share of iPhone users may actually be lower, and due to this, it is slightly higher in Russia. In general, the given data fairly accurately reflect the state of affairs in the Russian mobile market in 2015.

In the fall, the company from Cupertino, in addition to new devices, released the first official version iOS 7 which caused a huge amount of controversy related to the complete redesign. It was at this time that users of apple technology divided into two camps, one of which was positive about iOS 7, and the other denied the minimalism of the new firmware, so users preferred to stay on iOS 6... Of course, already now there are no such disputes, while more and more owners of apple technology are switching to iOS 7... Analytical company Chitika decided to conduct an appropriate study, in which I calculated the approximate number of devices with new firmware... The first day after release iOS 7 about 18% of users in the US and Canada updated to it, by the end of the first week this number increased to 52%. also notes that today the amount of traffic generated from devices under control iOS 7, in North America is 70%. This means that about every third device supporting a new iOS has not been updated yet.

Growth rate of devices on iOS 7 overtake the previous iOS 6 and Android Jelly Bean... On iOS 6 in the first month after the release, only 63% of all devices were updated. According to statistics Chitika 74% new iPhone already running new iOS, share iPad slightly less - only 64%, with 9% of tablets iPad still work under iOS control 5, which came out 2 years ago.

Analytical company Chitika was able to conduct this study by analyzing 300 million web page views by users in the United States and Canada. Undoubtedly popularity iOS 7 is growing, and the number of users is getting more every day.

It is growing in China and Europe. In Russia, the situation is somewhat different.

Global market situation

In the first 3 months of 2015 in Germany, England, France, Italy and Spain, sales increased by almost 2%, compared to the same period of the previous year, the difference was 20.3%. According to analysts from Kantar Worldpanel, the transition to a third of users was made from Android smartphones. The research also says that the increase in popularity was due to the release (as well as its improved versions 6S and 6S Plus).

Analyst forecasts for 2016

Based on forecasts for 2016, it could break records in 2015 in terms of sales. Experts doom the new iPhone 6s and 6s Plus to success. It is predicted that the total number of devices sold worldwide in a year could reach 245 million units.

According to forecasts, the Chinese market will, as always, receive the best. IOS smartphones have every chance to come out on top among all manufacturers in the Middle Kingdom.

Almost absolute user satisfaction is cited as the main reason for Apple's popularity in 2015 new iPhone 6s (99% as Tim Cook claims). Tamish Timson, an analyst at Kantar, says 38 percent of iPhone users have shared their experiences and recommended them to friends, which also boosted sales. Another reason for the popularity is the expansion of the assortment. iPhone 5S has dropped in price and is now in the bottom price segment while the iPhone 6s Plus has quickly become an alternative to other large-screen smartphones.

However, the forecasts of some analysts are not so optimistic. In their opinion, difficult economic processes in China, as the main consumer of Apple products, may significantly reduce the demand for this product. Moreover, on all fronts, and are coming, flagships that are not inferior in quality to devices from Apple, while the cost smartphones Xiaomi and Meizu is more democratic.