Traffic to the VKontakte group. Free traffic from VK - I'll start a new topic. How to work and common problems

Likes don't give a real picture. Like reposts, the number of subscribers, page reach and publications. Just imagine, you have a super cool public with 50,000 subscribers, more than a hundred people repost you every day. But at least 5 people a day go to your site.What to do to increase the number of clicks? What metrics to use? We will write about this in this article.

What you should know about traffic from Vkontakte?

1. Traffic from social networks much colder than from a search engine or contextual advertising... Therefore, the conversion to a lead can be significantly lower. But at the same time, it is cheaper and may be more loyal.
2. Social media work will be effective especially in cases in the niche of low-frequency queries, since the cost of the final conversion will be lower.
3. Unlike organic search traffic, or PPC traffic, social media audience is limited... For example, in the pressure cooker group, there will be fewer and fewer real buyers over time. This moment affects the cost of the transition and lead. After a while, the leadalways gets more expensive... You can hold the price per lead. However, if you constantly interact with your audience, write content and optimize it, then the community can be an effective source of new customers.

What are social media leads?

1. Direct sale of a product or service... This group of leads is not complete. It is relevant for online stores. How it works? For targeted advertising or advertising of a publication, users go to the catalog, put the product in the basket and place an order. So you can sell webinars, books, events (concerts, seminars), book hotels.
2. The second group - the client has not yet decided who he will buy from and is comparing options... Here, in exchange for the contact information of a potential client, you provide your offer, price list for services, catalog of goods, demo or trial of the product.
3. Collecting contacts from your audience, then to “warm up” it with the help of email-mailings, advertising publications, webinars, books for purchase.

So, what are the sources of leads and traffic from social networks:

• The most popular, but by no means the easiest option -targeted advertising on Vkontakte.
• Paid community publications. With the right approach, these two methods can generate targeted and reasonably cheap traffic. ( How to set up ads: tricks, examples, super stories:Manual 1 , Manual 2)
• Viral content, or content that is being re-posted.
• Frending. You need to register a network of accounts without adding them to your group or page. In the latest publications, leave links to your group and page.
• Create appointments.Events are more suited to events. From a community with your target audience, you buy a publication with an invitation to a meeting of your community or collect traffic to the meeting from targeted advertising. During the meeting, there will be a link to your website, where the leader can leave his contact information.
• Photo albums.Suitable for online stores. You buy an album in public with your audience, in which you post photos. In the signatures to them, indicate a link to your site or group.

But all of this might not work if you don't prepare your page.

How to prepare a social media page to avoid losing leads?

Internal ranking factors in Vkontakte:

• The uniqueness of the description, as well as keywords in description.
• The uniqueness of the posts.
• Optimized group name.
• The presence of keys in the group link.

Indicators of group activity taken into account by Vkontakte:

• Number of subscribers (average number of best groups is 2,200 subscribers according to Searchengines).
• How often and in what quantities the posts in the groups are commented (for the best, this indicator was 2.5 comments).
• Average number of posts per day (average number of posts in the best groups - 0.4 per day).

How do I track leads?

The first thing to do:to do this, you need to integrate UTM tags into all Vkontakte links. How do I add a UTM tag to a link? Very simple. There are special linkers for this, for example,Google link builder, or you can attach them using the SMM service - KUKU.io... You can use these links everywhere: in targeted ads, blog posts, wiki menus, and more.

Second, analyze the results.Which segments give more leads, where is the conversion higher, how much does a lead cost, and how to reduce its cost. To do this, in Yandex metrics or Google Analytics are established goals ... Here, goals are understood as what desired action the user should perform on the site. Add a product to your shopping cart, download a price list, subscribe to a newsletter, book a room, receive a commercial offer, etc.

Third: we calculate the cost. It is easy to calculate: the amount of money spent on attracting users is divided by the number of leads.

Beware, Trash audience! Often there is such a situation when the user performs the target action, but at the same time does not make a purchase. The problem may lie on your side, or the problem may not be at all if your content on social networks can attract the user again, convincing him to buy or register. But direct and associative conversions in Google analytics worthy of a separate article.

So, in conclusion.

Vkontakte lead generation is a difficult and long-term business. And in order to ensure that your efforts to attract traffic are not unsuccessful, be sure to adapt the group in such a way that it:

1. Had several points of entry to your site (if the sale can only be carried out through it).
2. Solve specific questions for your customers.
3. Make it easy to navigate in the group (place contact information in a conspicuous place and make sales comfortable).
4. Add keywords to appear in organic google search and Yandex.
5. Measure your audience's metrics regularly. Set goals ...

... and follow them!

Sources:

1. Dmitry Rumyantsev's publications.
2. Searchengines.ru

Social networks have long been used to make money on the Internet, and users not only create communities for advertising, but also use traffic conversion.


On such projects, there is a different audience and from it you can select users with certain interests to make money.

Profitable conversion of traffic from Vkontakte, which we will discuss in this article, is available to every user. The bottom line is to launch ads through thematic communities in order to attract users to various partnership programs... This scheme of earnings is already actively used, and it can be highly profitable.

How to make money on Vkontakte traffic?

First, you need to determine the general interests of visitors to social networks. Why are they visiting these projects? Mainly for finding entertainment and interesting pastime, based on this, the best option for suggestions they will go to entertainment portals.

There are a lot of affiliate programs for this, and here are several directions that are suitable for such earnings:

• virtual casinos;
• Online Games;
• various entertainment resources;
• dating websites;
• online stores;
• separate original and current goods.

It has already been presented on our website as one of the earning options, you can read more about this. The essence is almost the same, you collect traffic and convert it through various offers.

Where to look for affiliate programs?

Use the search on our website and type "Affiliate Program", after which you will see a lot of information about the various services that you can use.

Where to run ads?

When you decide on an offer, for example, decide to organize, start looking for thematic communities. To do this, simply use the Vkontakte search, specify the keywords and get a list of suitable groups:

After that, it remains to go to different groups and contact their administrators to receive quotations for advertising. To select good deals, simply ask for prices and choose the best deals.

Effective advertising

You might fail just because you don't work on the ad. Little to add regular photo or just insert text, your ad post should be interesting and eye-catching.

Here's a great example:

This post is accompanied by affiliate links, and each sale of a product will bring income to the advertiser, despite the fact that he does not sell anything on his own, but only directs customers to one of the virtual stores.

You can also engage in such activities, but as you should have guessed, first you need to invest money. Look for favorable conditions for partners, you may even be provided with effective advertising materials (texts, pictures and videos), with the help of which it will be easier to attract buyers from Vkontakte.

You will also be interested.

Vkontakte has been the main source of income for spammers since its inception. Traffic extraction topics from this social. There is a huge number of networks, most of them are already inoperative. I offer you a working method for generating traffic, and with a controlled audience.

Let's start. We will get traffic using video spam, but this is not just spam :)

We will spam in a special way, so first read the manual to the end, and then start working.

First of all, we need to buy accounts, the desired country in which you live. We buy:

For a start, 5-10 pieces are enough.

Then we register in this affiliate program: http://jettys.net

Once registered, go to the tab promo links:

Go to Other, we find a paysite by drawIphone 5 c.

We will work with him.

I advise you to create an additional subaccount, you never know what else you want to water.

Now we need redirects since VKontakte links are banned at a time. I myself used to use UCOZ, manually regal sites and inserted the redirect code into the template. Domains turned out to be thematic, perhaps from this the envelope increased. The code itself:

< metaHTTP- EQUIV=» REFRESH» content=»0; url= paysite link ">< br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br> < br>< br>$ POWERED_ BY$

There are so many line breaks so that those who have a slow Internet connection will not see the yukosa copyright when redirecting.

Redirects this is the most the most important part for spam, tk. it is for them that they are banned. Your task find for yourself such redirects that VK does not ban after 5-7 posts, and they will be used purely by you. I found such redirects, but sacrificed a bit of traffic. Yukozy works best, but sometimes they are put under a filter, and you have to either wait or use other domain zones, which will also soon be put under the filter. Therefore, you should always have redirects to different domain zones well overlooked by Contact.

This, of course, can be automated, but in our case there is no automation.

And so, let's say we already have redirects (at least 10-15 pieces). Not banned VKontakte !!! Check domains!

You can also buy redirects, but they must be good. So check the whole thing carefully.

How to check a domain for a ban in VK:

We will spam, but we will not just send links, so we need text. And the text is not needed simple, now the whole secret of our traffic will be revealed, and why it is so highly convertible.

Here is a sample text that we will send, I advise you not to use it, but write your own.

The whole point of such spam is that when you send a message, these 15 people receive an alert right on the page they are on, and this allows you to cut off an elephantine share of the traffic, because a person will in any case look at the alert and see this message.

And if it's a schoolboy? So he generally shirts in his pants and follows the link :) although from practice it was revealed that people over 20 years of age convert no worse, and even better than schoolchildren.

The next step will be links to videos. You can take them manually, for a start you will need by the number of accounts involved in the work, but I use a parser from MrFizik VkVideo Parser & Spamer (as a spammer, it is not suitable for our purposes).

Today, no one doubts that the Vkontakte social network is an excellent source of traffic. Moreover, it is often cheaper than searching. Therefore, we will not convince you why you need it, but immediately get down to business.

3 strategies for business presence on Vkontakte.

1. PR is a channel. Visitors are offered free branded content mainly of an entertainment nature. We are not talking about any sales here. The main goal is audience loyalty to the brand. A prominent representative of that approach is the BMW branded community.
2. Online store within the social network... The sale of goods is carried out by the administration of the community within the group. This strategy is mostly used by small businesses because of the simplicity and the ability to start quickly.
3. Community is a traffic donor... The model used by many online stores, especially by the major players in the market. The ozon.ru group will serve as a characteristic, and probably the most successful example. This is the approach we are going to talk about today. It consists in creating a group of people loyal to your brand, who subsequently convert into customers.

Before using this model, make sure that your site has a good conversion, otherwise you are better off selling on the social network.

Tasks of the VK group for an online store.

Now let's figure out what such a community can give in relation to specific business problems. Any group is created by the owner to resolve certain issues. The most popular of which are:

Getting targeted traffic to the site. The most obvious function, which also brings direct profit. This is achieved by creating posts in the community with product reviews, promotions, etc., where links leading to the site are inserted.

Customer communication tool... Before deciding to buy something from a person, many questions often arise. And he wants to ask them directly to the seller, and not look for information in the text. The VK community is an excellent solution to a similar problem. A potential buyer can write a comment on the product or contact the administrator directly in private messages.

Retention regular customers and stimulating repeat sales... Experts on website promotion on the Internet advise how the most reliable way get targeted traffic, motivate visitors to bookmark the resource. Which in practice happens very rarely. Usually, having paid to attract a buyer, the seller will never see him on his site again. The situation with the VK group is much better. People are much more willing to join the community, and periodic news updates will not let you forget about your company.

This is what a business can achieve if it uses this strategy correctly. Well enough theory, let's get down to practice.

Step 1. Analysis of the target audience.

For those who consider this step unnecessary, since he already knows the portrait of his buyer by heart, I will immediately explain. Perhaps the audience you are targeting your product simply does not exist on Vkontakte. Either there is, but not enough or it is difficult to attract. Depending on the specifics of the business, there can be a lot of options here. Therefore, you will need to conduct an independent analysis of whether you have a group of competitors, or working with the same audience as you. Depending on the results, you need to decide whether to take the next step.

A few universal tips. In general, in the social network Vkontakte, the main audience is young people and girls from 20 to 40 years old with an average income. Selling well here are beauty salon services, fancy gadgets and replicas of branded goods. Young mothers are also very fond of this social network, so goods for children are what will definitely be in demand.

An important point for businesses with multiple different types clients. Better to focus on just one thing. For example, you are selling plastic for 3D technology. The main buyers are people who print models on a 3D printer and mothers who buy plastic for their children for 3D pens. As you can imagine, these are two completely different audiences, which need to be attracted in different ways. Collecting them in one community is quite difficult.

Step 2. Building a community.

We will not discuss the technical aspects of creating a group here. This process is not difficult, and there is a lot of training material on this topic on the Internet. Let's dwell only on the most important points:

• The design of the community should reflect as much as possible for which audience it is intended;
• Try to get at least a few hundred subscribers before promoting the community. You can do this by inviting your friends;
• Post at least 10 posts so people can see the activity in your group;
• Consider user-friendly navigation around the community.

​

Step 3. Promotion.

This process is definitely not an easy one, but rather fascinating. Especially if you are not ready to invest substantial money in it. There are quite a lot of methods for recruiting subscribers to groups. Here are just a few of the ways your community can find potential customers.

• Search for Vkontakte groups. The administration puts in the first place the communities with the most big amount live subscribers in the title of which the request appears.
• Organic search engine results. Search engines are quite loyal to social networks. So for some low-frequency request your page can get to the top of the results.
• Targeted advertising. The method is very effective, and if you know how to work with it and know your client, you will get the result very quickly. There is only one drawback - it implies a constant budget.
• Practical jokes. The method is quite popular for businesses with a low cost of goods or services that are ready to give them away for free. Just keep in mind that you attract a lot of freeloaders who repost hundreds of such posts to their page per day.
• Promotion using programs such as vkpro.biz. The service allows you to automate the processes of attracting new visitors.

Step 4. Retention of subscribers.

Not only that the visitor entered your group. The main thing is that he subscribes. Nowadays, a huge number of businesses are fighting for a person's attention and he has a huge choice. In order for him to choose you, he needs to be really interested. Give any bonus to group members in comparison with other buyers, give good content, entertain, evoke strong emotions. Test your posts, see the reaction of the audience and look for what people like the most, find your own corporate identity.

Do jokes often. This is a great tool not only to attract, but also to retain customers. It is unlikely that someone from your community will unsubscribe before the competition.

Step 5. Converting from subscribers to buyers.

When you have already formed a loyal audience, it's time to start monetizing your work. It is not posts that sell openly that have a good conversion, but posts that carry value to the buyer. Work well:

• Various thematic collections. For each holiday or event, you can create a selection of goods;
• Tops and ratings;
• Discounts;
• Promotions, etc.

Try to diversify your posts, don't let your subscribers get bored. Make profitable promotions, and you will get regular satisfied customers who will talk about you not only online, but also offline.

As you can see, in order to establish the flow of traffic from social networks to your site, you do not need to invent anything new. It is enough just to methodically adhere to the strategy and the result will definitely come in the form of increased profits.

How do you like the article? If you have something to say, then do not be lazy to leave comments.

When someone hears about affiliate programs, and even more so that are associated with gambling, sports betting or something similar, doubts arise.

Is anyone else being led on to this? Also, such affiliate programs bring good income, and many of them cost in simple ways attracting people to such sites.

Free traffic from VK - palu new topic, which one of our regular readers told us about. Social media helps you collect any traffic and direct it wherever you go.

Even if the domain is blocked, you can create a separate one and make a redirect, but today we will not delve into the technical side of this issue.

A clever way to get free Vkontakte traffic

We have already told you how to receive. Using this method, you have to send a lot of posts and the pages freeze quickly. Now a new method has been invented, it has already been actively used.

To attract attention, you need to create some interesting post and it is desirable that it offers an easy opportunity to earn money:

Quite a real situation, a person sets off on a long journey, and he is ready to hand his pet into good hands for a reward.

Many will respond to such a "freebie", but when visiting the page of the author of this post, everything becomes clear to an experienced user, because in the first place is the advertisement of the bookmaker's office:

Ideally, it would be better to make the page more natural, provide more information, and instead of a simple advertisement add a post like this:

Again we go on a trip with our beloved, this time to Paris. Tired of answering everyone where we take so much money. The Vulcan online casino helped us to get rich, in which we have already received substantial winnings many times. Nothing complicated and you can start without investments, beginners are given a bonus of 10,000 rubles. Try it without risking anything, you too can make your dreams come true.

At first, we thought that this was nonsense and couldn't collect a lot of traffic in this way, but when we saw the page traffic, we were surprised. Over the past week, the account has been viewed by over 1000 people, daily attendance varies from 100 to 300 users:

We were even more surprised when the author of this idea shared his earnings statistics. Over the past month, he earned over 30,000 rubles on Vkontakte traffic. In his words, it did not go away more than an hour per day, it was only a part-time job, the idea was very successful.

How to create many pages to collect traffic from VK?

To get the most out of this method, you need to use multiple accounts at the same time. Each of them should look natural, the posts are published differently, and it would be even better if. Then the audience reach will increase.

You won't be able to register pages without a phone number, so it's easier to buy them on Buyaccs. It is pointless to overpay for defrosting, let them be one-time profiles, they pay off pretty quickly:

Prepare posts immediately, whether it be caring for fish, helping around the house, or something else.

The most important thing is that the work should be simple and that it must be rewarded for it. Don't promise too much, doubts will appear. Everything should look like the truth, users should stumble upon a post with an advertisement by accident.

Arbitration of VK traffic

We will not deviate from the main topic, but we will talk a little about more effective way recruit a lot of conversions from social networks.

It's really hard to attract many users to your pages, it makes sense to use promoted publics and accounts with a large number of subscribers.

What does arbitration involve? Investments in advertising. You negotiate with group administrators or owners of popular profiles and add posts with links to their walls.

For beginners, we have a useful article -. Professionals actively use this method, several have even written about this e-books... But today we are not talking about that, so we have presented this information only briefly.

Where to send traffic from Vkontakte?

Most interest Ask, which affiliate program is suitable for VK traffic? In general, there is no difference, almost all systems allow transitions from social networks.

However, the conditions are not always favorable, and sometimes it is too difficult to find the target audience. Use best affiliate programs for Vkontakte:

1. GlopArt - a huge selection of different information products with fixed royalties.
2. BongaModels - paid erotic chats, paid 25% of the money spent by viewers.
3. Binpartner - advertise binary options, get up to 70% from each client.
4. Golden Tea is an economic game with a 5-level affiliate program.
5. - another game with the withdrawal of money, where it is profitable to make money on referrals.
6. HashFlare - cloud mining service for investments, gives 10% of deposits.
7. Top Shop - sell goods from a TV shop, get up to 20% of their value.
8. EPN - invite customers to stores like Aliexpress, give interest on purchases.
9. Leads - about 200 offers with loans, banks, investments, insurance, etc.
10. MinerGate is a foreign project for earning cryptocurrencies with a profitable affiliate network.

We ourselves use all these sites, however, to convert traffic from a blog, and not from social networks. In fact, there are really a lot of sites with which it is profitable to cooperate.

Even the well-known cashback service LetyShops is suitable. The most important thing is that the service or product is in demand.

What to do if Vkontakte blocks a link?

When working with CPA affiliate networks and other popular services, the transition may be blocked. Most often this happens in cooperation with online casinos and bookmakers, which are prohibited in Russia.

There is a solution to the problem, and it is absolutely free:

1. Website builder from Google allows you to create a simple resource in a few minutes and get a free domain. Go to Blogger.com and create new blog... It is better to choose the name in accordance with the chosen affiliate program:

1. A minimal page setup is required. Choose any topic, come up with some kind of title. You can post information from other resources, all the same, the site will not be promoted to search engines (mobile version it's better to disable it altogether):

1. Now you need to shorten the affiliate link. This is done through the vk.com/cc service (other similar services), everything is simple there, enter the address and get a short version of the link (we will redirect to it):

1. Now you need to go back to the site builder and click "Edit HTML". You don't have to understand programming, just add the code as shown in the image:

1. To make it easier for you, we have prepared ready-made templates with a code where you just have to substitute your shortened links. Change the LINK value (add a link to your created blog instead:

This is added after Head:

This is after Body:

Of course, it is much better to rent your own domain and redirect from it. It's safer, more convenient and works flawlessly.