Email marketing for newbies: where to get subscribers and how not to make offensive mistakes. Email marketing for newbies: where to get subscribers and how not to make offensive mistakes On whose behalf to send the newsletter and how to subscribe

Imagine you started a blog, a VK group, a YouTube channel, etc. The first days are the most disturbing time. Silence ... no one comes in yet and, moreover, does not sign. I would like this period to end sooner and the activity began. What to do? Where can I find subscribers?

To speed up your audience recruitment process, here are seven helpful blog development tips from veteran marketers. About them in the article.

Before finding subscribers to a group or to a site, we must understand for whom we intend to work. What are the views of these people, what are they afraid of, what they know and what they don't know. Digging, researching, looking for new points of contact with the future audience. And only then we proceed to action.

§ 1. Be prepared for traffic, whatever it may be

In the beginning, every visitor is worth its weight in gold. Therefore, in order to have a basis for their growth, make sure that:

• you already have some interesting materials to post;
• the web resource looks presentable;
• a system for collecting e-mail addresses of visitors has been configured.

If you do something truly interesting, then the first subscribers will surely become the most loyal fans. Be sure to give them the option to subscribe to blog updates. If the subscription tool is built into YouTube right away, then on the site you need to take care of this separately.

In the first days and weeks, you won't be able to get even a thousand subscribers. Be mentally prepared for this. But if you keep the interest of the first visitors, then their number will gradually grow.

§ 2. Generate new content by all means

Make a content plan. This scary word will actually do a lot of good. For example, make it a rule to post new material every week on Tuesdays. Plan your article topics on your calendar at least a couple of months in advance. This is not as difficult as it might seem. The main thing is to start, then you will get involved.

Determine the nature of the publications. For example, in the first week of the month - a useful guide, in the second week - a story about the experience gained in your field, in the third - the secrets of the inner kitchen (how the process of your work goes "from the inside"), and in the fourth week - something entertaining.

This is just a conditional example. If you can publish more often, great. Distribute the publication plan by day.

The main benefit of a content plan is that you know exactly what to prepare and when; you will know the time allotted to work and will not succumb to the temptation to procrastinate.

Never ignore any comment. This is especially important at first. Live communication saves the site from the effect of desolation. People will see that life is in full swing, real visitors come in and are interested in the blog.

Analysis of comments gives you ideas for new publications. A kind of small forum reveals the true concerns and interests of the audience. Look closely and listen to the words - you will surely find more than one worthy idea.

In addition, the constant updating of content has a beneficial effect on search engine optimization.

§ 3. Form your own style

How else to find new subscribers? Hook them in with the original feed. It's great when you manage to create your own, different from others, style. A style of writing or running a video channel that is unlike anyone else will automatically make you recognizable. People will start looking for your content.

This is unlikely to be achieved immediately. You need to regularly and persistently generate content, striving to make it different from others and honing your skills.

Perhaps it will take more than one year until his own unique style is refined. But even the first attempts will bring new visitors in small steps.

People are attracted to everything unusual. And, of course, besides admirers, there will be opponents of your style. You also need to be ready for this and take it calmly. Only foam rubber does not have enemies.

§ 4. Arrange social networks

It is foolish to ignore social platforms in an effort to build an audience. As part of your content plan, schedule at least one post per day. More is better. But for a start, that's enough.

Post content in your group, on your personal page. Use all popular social networks to reach as many audiences as possible. It is especially effective to publish guest posts in other communities where your potential audience lives.

§ 5. Raise a controversial topic

Do you know what is most detrimental to any publication on the Internet? Boredom. Remember how you flip through the feed in VK. Even when your eye is caught on a colorful picture, if the topic is boring, you scroll further. Everybody does that.

Take note of this observation. Because the Internet is a place where heated debates sometimes unfold.

Do not be afraid to state your position regarding any phenomenon. Let it be the opposite of the majority opinion. Absolutely everyone will not be nice, it doesn't matter. But you will show a strong position, spark the interest of readers, make them speak up on this matter.

Important! For such a step, you must clearly know that your opinion is not taken from the ceiling, but based on solid evidence. Otherwise, instead of finding new subscribers, you will find new enemies who will grind you to dust.

And one more caveat. There are topics that should not be touched upon under any circumstances: war, religion, nationalities, etc.

§ 6. Buy traffic

Let's say you already have several notable publications, you announced yourself and aroused a certain interest in people. Perfectly. Now do not stop and act according to the plan. But what else can you do in order to find new subscribers to a group or blog?

The financial issue is somewhat delicate. But let's do it this way. If you have money, then it is quite advisable to spend it on advertising.

Targeted or contextual advertising on the Internet is a system with constantly changing rules that you have to follow closely. Therefore, it makes no sense to talk about specific amounts. There are many nuances here that affect the final price.

I will only say, based on my experience, that even modest costs at the initial stage pay off. The main thing is to set up your ads correctly. Therefore, in the absence of experience, it is better to hire a specialist.

§ 7. Write guest posts for other sites

In point 4, I touched on the topic of guest posts. Now a little more detail. This is perhaps one of the coolest ways to find new subscribers.

Guest posts are materials that you create specifically for publication on third-party resources.

The material should be truly useful and necessary. Otherwise, the owner of the third-party site will refuse to publish it. After all, he pursues his own interests.

How to choose an article topic? It's simple: you shouldn't write an article in advance and then try to shove it into another blog. This is very risky.

It is better to study the site carefully, see which topics have caused the greatest response from readers.

Be sure to pay attention to the comments. As I wrote in point 2, comments are a great source of inspiration.

You can agree on the publication of a guest post both with the administration of the community on the social network, and with a blogger who has already promoted more than you. Many people write like this on their websites: "I post guest posts."

Finding them is easy - type in the key phrases into the search:

• "Accepting guest posts";
• "I will publish your article";
• "I'll post a guest post."

Etc.

Select sites with a theme similar to yours. And email the owners. Just do not go ahead, sending the material with the first letter. First, find out if it is relevant to the person or not.

A similar move is advised by all venerable copywriters and marketers. Because it expands your audience. To do this, the material must contain links to your resource. People who like the guest post are more likely to follow the link. If it is also interesting there, they will become your subscribers.

Seven tips on how and where to find subscribers to a group, blog or YouTube channel are proven and really work. But, of course, they are not the only ones. What methods of recruiting subscribers are known to you? I will be glad to see them in the comments.

Earnings on the Internet depends on the number of subscribers to the mailing list.

Building a subscriber base is not as easy as it seems at first glance.

Take a look in your mailbox. Most likely, it is packed with letters, and you no longer remember who you followed.

Tear off the letter, and there is another "buy". With anger, mark all letters and send them ... to the trash, and maybe to spam, without even looking at the rest. And suddenly, among these thrown out letters there was a letter with important information, and you did not even look. As a result, you missed the opportunity to get really useful information.

You know, when I look at the statistics of my mailing list and see that I have unsubscribed, I am happy. Why? Because the person opened my letter, read it and decided that my information was not interesting to him. As a result, he simply unsubscribed. Didn't click on SPAM, but unsubscribed. I will never bother him again. And his mailbox will not be clogged with things that are not interesting to him. What do I gain in this situation? My emails will not go to spam.

That is why, if you decide to make money on the Internet, you definitely need a subscription base.

Collecting it is not easy! It is especially difficult to recruit a subscriber base from scratch. Gaining a lot of subscribers at once and quickly will not work.

There are many ways to type, but I recently found a very interesting service. With it, you can start recruiting subscribers from scratch.

This service has several tariffs, including a free one.

Of course, you can't get a lot of subscribers on a free plan, but you can try.

Final stage

The next stage, in theory, cannot be called the last. This will be the beginning of your work. Once you have a starting base, you can start working closely with development. Without the original audience, this would be useless.

The first time you write posts for anyone, because there are almost no subscribers to the community. It is also unprofitable to spend money on advertising. Who will join a group where there is nothing to the people.

Now that we have some contingent, we can start taking actions that will make the community grow and grow stronger.

What free methods do you have:

Content

Do not forget about it in any case. Think about how to get your audience to share your recordings with their friends. There can be a million methods, and each of them needs to be tested on its own audience.

The younger generation reacts to short jokes that are close to them, and older ladies are more willing to keep an impressive article on an intellectual topic on the wall. Who are your subscribers, which of them is more active? Check it out.

Have you seen the messages from the series: "Boys against girls: like from boys, from girls repost"? Do you think they are held just like that? Thanks to this, not only does the activity increase, but it also becomes clear which audience should be targeted. If the girls turned out to be more active, then basically you need to upload photos of a selection of handsome men.

We continue to operate through additional accounts.

You can keep knocking on friends and advising your new friends on the community as much as you like. The plus is obvious, because you look at who you add and people are guaranteed to be alive. However, there are more disadvantages: the likelihood of getting into spam, a possible decrease in audience loyalty, a considerable waste of time.

Shareware methods:

Contests, games

Contests with significant prizes almost always generate audience growth. By the way, an interesting story is connected with this moment in my practice, which proves the importance of the “herd” in the group, living people and knowledge of the administrator.

I just started working with a group of one restaurant in VK. There were about a thousand people in it, and my customer shared his previous experience with me: “Well, we held a competition, gave 5,000 for a photo with our pizza. Not a single person participated. I had to send three acquaintances a pizza, make them take a picture, and then randomly choose from them and give money from above. "

My actions were much more successful. We managed to recruit about 1,000 people in just three months, but most importantly, to increase sales fivefold. Considering that the group is regional and belonged to the brand, and Vkontakte is reluctant to join such communities, the result is pleasing.

I will not talk about paid promotion methods, although in fact I do not see anything wrong with them. Vkontakte is, in principle, chosen because advertising here is cheaper than on television or radio, more useful than in a newspaper and is tracked according to several criteria, unlike.

To tell you frankly, you need to invest in promoting Vkontakte. Only there is no need to spend money on likes or reposts from bots, whose friends have only dead souls.

All this is called targeting, but you need to make detailed settings in it. It's a little tricky, but effective and beneficial. If you want to spend only 100 rubles a month on advertising, please. I liked the method and want to increase the amount - it's all yours.

I don’t know when I’ll get to writing an article about targeting. It is quite difficult and will be very long. There is a lot of information. Subscribe to the newsletter, and I will send you by mail information that the publication has been released. By subscribing, you will also start to learn about other new articles about making money from my blog.

Take unique and interesting photos. It might sound too obvious, but one of the best ways to get followers on Instagram is by taking interesting photos. Instagram is filled with photos of food and cats, so fill your page with quality photos.

• Try to take photos that are interesting to your target audience. If you get it right with the direction you choose, people will be more likely to follow you.
• A good photo doesn't mean perfect. Good photos are ordinary photos, the flaws of which make them even more interesting, capable of evoking feelings.
• Reduce the number of selfies to a minimum. Everyone loves to post selfies from time to time, but you can't let those photos dominate your page. Most subscribers do not want to see the one they followed, they want to see his photos. Posting selfies can build a reputation as a narcissist and lose followers. There is one exception - you are attractive on the outside. In this case, you can attract subscribers by posting a large number of beautiful selfies. But even under such conditions, they should not dominate!

Add filters. Instagram has become popular thanks to the filter option. With these filters, you can adjust the color of your photos, thus bringing them to life. Instagram offers a variety of filters, so don't be afraid to try all sorts of options until you find one that suits your photo.

• Don't use the same filters, or your photos will look too similar to each other.
• If a photo looks great without a filter, there is a popular hashtag #nofilter. Use it!
• If you're having trouble finding a good filter, use a third-party editor like Google Photos, which has many different filters not available on Instagram.