Paid blog reviews. Paid reviews. Why they are needed and the benefits of reviews. Where to create a paid blog

Elena Burdyugova, Marketing Director, Blogun.ru

The approximate "cost of a blogger" can be estimated by multiplying the number of subscribers by 2 rubles. So, advertising from bloggers from the Top 10 costs from 80,000 to 500,000 rubles. For advertising, it is better to choose thematic blogs with the target audience of your business. The price for posts in narrow-topic blogs is significantly lower than in the top ones, and the number of conversion clicks (when a person takes a targeted action on the advertiser's website) in specialized blogs is likely to be higher.

The use of advertising on blogs is relevant for b2b business (with a wide audience, for example, IT, consulting, finance, law) and almost any b2c (tourism, clothing, auto industry, e-commerce) except for businesses with fast transactions, such as taxis. Blog ads have minimal impact on both highly specialized b2b businesses - industry, construction equipment, machine tools - and low-quality products and services.

In the first case, this is due to the fact that a narrow segment of the audience is difficult to reach with the help of blogs. In the second - with the fact that in the blogosphere, a dissatisfied client reacts much faster than offline, for example, it can raise information noise in comments and cause damage to the brand's reputation.

Pricing in the blogosphere

There are several metrics by which the cost of advertising on a blog is estimated, I will give the most common:

1. Top 10 LJ and celebrities - from 80,000 to 500,000 rubles per publication. The cost depends on personal ambition and popularity. Most often, a ready-made text is placed with the mark "Advertising".

2. Top 50 LiveJournal - from 25,000 to 300,000 rubles. The approximate "cost of a blogger" can be estimated by multiplying the number of subscribers by 2 rubles. Many post ready-made text marked “Advertising”, but there are also bloggers with a creative approach.

3. Top-500 LJ - from 3,000 to 30,000 rubles. Here, the cost of publication can be easily calculated using the formula SC * 15 = cost in rubles, where SC is social capital, which reflects the traffic to the blog according to LiveJournal.

4. Thousands - from 1500 to 3000 rubles. Most often, the cost of a publication in rubles will be approximately equal to the number of readers, but regional bloggers often estimate their work much cheaper.

5. 400-1000 friends - from 100 rubles to 2000. It's good if you dug up a treasure and found a narrow-topic blogger who has not yet been spoiled by advertisers. More often, in this price segment, there are sites with winding indicators and non-unique content.

Select themed blogs with the target audience of your business. It is better to choose a small, highly targeted blog, where your target audience is located, than a blog with high traffic, where there is no way to assess the quality of the audience. The price for posts in narrowly themed blogs is significantly lower than in top blogs, and the number of conversion clicks (when a person takes a targeted action on the advertiser's website) in specialized blogs is likely to be higher.

Use blog communities to publish your materials. Popular communities in the blogosphere, such as “one day of mine” on LiveJournal, are good suppliers of clients for your project. If you interest the reader with an advertising message, then the ad will be re-posted to their blogs by other users for free. Thus, you will increase your audience reach.

Develop a publishing system... If you publish information from a pool of bloggers, you need to develop a publishing system. For example, at first you use bloggers with a larger audience, then with a smaller one. The result is a pyramidal structure, very convenient for an information explosion.

Convey as much information as possible about the product / product / service, including photo and video materials, USP and promotions. The more information, the more opportunities for the blogger's creative flight. More creativity - the publication will engage readers more.

Offer the blogger a product for testing.

Create an interesting promotion for readers. For example, to give away products in a thematic competition.

Participate in the discussion in the comments from the corporate account.

Set aside a promotional budget opinion leader records. Recently, a lot of useful promotional tools have appeared in LJ.

Auction and calendar promo

The first is highlighted in yellow and obeys strict rules, but sometimes here you can advertise a record very inexpensively from 100 tokens per hour (100 tokens = 30 rubles). Calendar promo (blue block) is more suitable for advertising purposes: it has no format restrictions and allows you to book a specific time for promoting a record, but it costs from $ 100 per hour.

Promo in magazines

This tool allows you to place promo posts on a specific blog for a fixed fee. True, the price that the blogger assigns on his own often does not correspond to the effectiveness of the placement.

Reposts are broadcasts of publications in other magazines. Allow you to attract additional audience to the blog where the advertisement is placed. Officially, the cost of a repost directly depends on the blogger's social capital and can vary from $ 20 to infinity.

Unofficially, some bloggers are ready to post your post even cheaper than a dollar, but real people through such reposts are unlikely to be able to attract. The greatest efficiency is achieved with competent targeting or through contractual reposts with top bloggers.

Not only large, but also small businesses can advertise their products and services in the blogosphere for free. You just need to find a blogger who will like your products and offer him an interesting idea for publication. For example, a successful case for free posting in 2011, when an advertiser was published for free due to an exclusive product and an interesting idea for a post.

In the next articles I will talk about the possibilities of free advertising in the blogosphere and methods of placing paid advertising (in what form is it better to place paid advertising).

Text: Elena Burdyugova, Marketing Director, Blogun.ru

What is a blog and how to create one? Where is the best place to blog your personal blog? Is it possible to create a blog to make money on the Internet for free?

A blog is not only a way to tell the world about everything that worries you, but also a promising platform for making money. Thousands of people are making money with their blog right now... Do you want to join them? Read this article!

With you Denis Kuderin is an expert on financial topics of the HeatherBober magazine. I will tell, how to create a blog and why is it needed, how to correctly organize the monetization of your resource, what is domain and hosting and how Yandex and Google will help us in promoting the blog.

That's not all: the most patient will have an overview of the best blog sites on the network plus tips, how to avoid common mistakes of neophyte bloggers.

1. Blogging - a way of self-expression or good money?

Blogs are websites whose main content is regular posts with posts, pictures, videos, and multimedia content.

As you can see, the definition of a blog is quite broad and largely conditional. Full-fledged author's sites and accounts on Instagram and Twitter are called blogs. A typical example of a blog is a page in LiveJournal, the author of which periodically publishes records of what is happening in his life, in the city, in the country, in the world and gives all this a personal assessment.

How is a blog different from a regular website? By and large, nothing. Is that the blog is more focused on live communication with readers and tied to chronological order.

Anyone has the right to comment on blog entries, argue with the author, praise him or criticize him.

I will highlight the most popular goals for creating a blog:

• income generation (monetization)- public blogs, which are visited by thousands of visitors every day, bring their owners decent money;
• promotion of your own brand and promotion of services- Blogs are owned by freelancers, individual entrepreneurs, owners of online stores and everyone who is interested in attracting a client audience;
• search for like-minded people and friends- Blogs are among gamers, travelers, young mothers, philatelists, cooks and translators from Hindi;
• improving self-esteem: having a blog is a kind of self-identification and individual therapy.

You don't have to be literary or any other talent to become a successful blogger. All it takes is patiently, purposefully and competently blog, which is interesting to readers.

Blogs are created on special platforms - website builders or based on ready-made services such as LiveJournal or Blogger. The easiest way is to start a blog on a social media page, for example, on Instagram.

There are text blogs, photo blogs, video blogs. Some bloggers write serious analytical articles on a given topic, others post several lines a day, others publish recipes, life hacks, travel reports.

If you are interested in a question, read a special article on our website.

It's hard to say which topic is more suitable for monetization - almost all areas have a prospect in terms of making a profit... It is not so much the topic of the site that is important, but the presentation and competent promotion. It is easier to achieve success if the topic worries you personally, and you are professionally versed in the issues that you are talking about.

Experts recommend start with narrow-topic niches, and then gradually expand your audience coverage... There is less competition in specific topics, so it’s easier to get to the top of the SERPs. Nobody will forbid you to choose a popular "mass" topic either, especially if you are able to present it in an original way.

I have a friend who blogs about sports betting. Such sites on the network are a train and a small cart. But he chose his own format - a critical attitude to earnings in bookmakers.

In his posts, he exposes the philistine myths about making money on bets and for this business he sells a subscription to his copyright, non-standard predictions for football.

The most profitable niches for subsequent monetization are still blogs about construction, repair, cars, real estate, travel, beauty and health.

But in order to succeed in these topics, you need to invest a lot of time, effort, and even money in your blog - if you choose paid promotion methods.

2. How to create your blog for making money - step by step instructions

First you need to clearly define your goals. What is the ultimate goal of your blog? Who will read your posts? Who, besides you, is interested in the subject of the site?

If there are reasonable and definite answers to all these questions, feel free to start creating a resource.

To make it easier and easier follow the expert step by step guide.

Step 1. Decide on the topic

A topic that is close to you will itself stimulate you to develop. You will be interested in discovering new aspects, delving into details and solving complex problems.

Making a blog with an eye toward making a profit is the wrong approach. First, fill your site with quality content, attract your target audience, study the experience of successful bloggers. Opening a blog without having decided on the direction is a common mistake of beginners.

Step 2. Choosing a domain and hosting

Domain In simple terms, this is the name of your blog, or rather, the address of your resource on the Internet. A domain consists of a name and a zone in which it is located. For example, "site" means that the site is targeted at a Russian audience.

Here are some tips for choosing the right domain:

1. The name should be original and easy to remember: do not use hackneyed phrases and linguistic stamps.
2. The name should reflect the essence of your blog.
3. Do not take too long a name - 12-14 characters is enough.
4. Come up with several dozen name options and check if the name you have chosen is free using a special service.

Hosting Is a service for the physical placement of a blog on a server that has a permanent connection to the network. This is actually where your site is located.

Paid hosting gives you more freedom, but implies monthly expenses for blog maintenance. However, most sites do not require expensive and powerful servers. On average, paid hosting costs 100-1500 rubles monthly.

The good thing about paid platforms is that the blog will belong to you and only you as the legal owner. At any time you can move to another hosting with all the content, "tie" interactive functions to your blog.

Besides it is easier to make money on such platforms- your site will be open for traffic and indexing by search engines immediately after launch.

A successful blogger should be a bit of a webmaster and understand the principles of the site and search engines. Or you have to hire a specialist to do all the work for you.

But even in this case, it is worth at least in general terms to understand how a blog works, how readers find it and what to do to get more visitors.

Step 3. Select and install the website design

The appearance of the blog largely depends on the capabilities of the server, but with which it is created. The platforms offer several ready-made themes or templates that you can use as layouts.

Choosing a design from scratch is always difficult, especially if you are not a designer at all. To make it easier, research the blogs you like and target them.

It is not worth engaging in direct borrowing, but there is no need to get hung up on the search for a super-original idea either - it's better to spend time on content (content) rather than form.

Step 4. Setting up the blog

The designed blog is, in principle, ready for launch, all that remains is to customize it. Necessary make the permalinks to your blog readable (url)... If you do not do this, the addresses of your entries will look like unreadable gibberish.

Understand the functionality of the website building platform you are using. This will make it easier for you to add posts, set up monetization and promote your resource in search engines.

Step 5. Create a content plan

Posts (records) should be published regularly. Therefore, it is advisable to draw up a publication plan in advance. Since content is central to a blog, you will have to spend a lot of time creating it.

The release of posts can be configured automatically. For example, write 5 articles per day and make them appear in the next five days every day at the same time.

Step 6. Publish content

Shorter articles are less promising in terms of search engine optimization. Systems love detailed publications with pictures, videos, graphs, tables.

The blog should stand out from the rest, while not losing its functionality and remaining convenient

Maintain feedback from your audience. Respond to comments, do not be afraid to enter into polemics with readers. The blogger needs to know who he is writing for.

A separate moment is the promotion or promotion of a blog or a page on a social network. Natural methods of promotion are good, but too tedious. Even super interesting and original content does not guarantee getting into the TOP of search engines and attracting the target audience to the site.

The way out is to use special servers. If your goal is to gain followers on social media, I recommend the site. This resource guarantees a safe promotion on all popular social networks. Suitable for video bloggers, owners of commercial accounts on Twitter and Instagram.

Another popular service is. Created specifically for those who have an Instagram account and are engaged in monetizing it. Do Insta guarantees 50,000 unique views every month and at least 6,000 new subscribers over the same period.

Step 7. Monetizing the site

The most enjoyable moment is the reward for the work, earning income from your blog. There are many monetization options... The more readers you have, the more ways you can make a profit are at your disposal.

Start small and in no case quit your job if your initial income seems meager. All of the now successful bloggers who make hundreds of thousands on their websites started out with penny profits. This is a mandatory stage.

3. Where is it better to create and maintain your blog - an overview of the TOP-3 popular sites

There are dozens of sites for creating a blog, but not all are convenient and understandable for beginners.

I suggest review of the top three most reliable and popular resources, which are successfully used by thousands of Runet bloggers.

1) Ucoz

Free website builder, time-tested. Its main advantages are - convenience, availability and performance... Even those who have no idea how web sites are created will understand how this is done if they use the simple and effective functionality of Yukoz.

To get started, you need to register, select the type of site from the proposed categories and follow the further instructions. Free functionality is enough for blogging. There is also a paid plan: if you switch to it immediately after creating a blog, get 50% discount.

2) Wix

Free service to create your dream website. Vicks is based on visual editor- this means the pages of your blog will have to be drawn up manually. But a beautiful and original design is guaranteed to you.

Combine this with reliable hosting, 24/7 support, an intuitive builder without any coding, and you have an ideal platform for launching and maintaining an author's blog.

3) WordPress

The most popular platform in Runet for creating blogs, websites, online stores, information magazines. Our portal "HeatherBober" was created onWordPress.

There are several thousand templates here, all free, as well as powerful support and help tools to help you create a blog with zero knowledge of how it works.

« WordPress »love search engines: with promotion, if you configure it correctly, there will be no problems.

Comparison table of sites:

4. How to monetize your blog - 5 proven ways

Among newbies, there is an opinion that you need to choose one way to make profit from a blog and use only it. This is fundamentally wrong. Almost all sources of income are available to bloggers at the same time... The main thing is to be able to use them.

Let's consider the most popular options.

Method 1. Earnings on contextual advertising

This is the easiest way available to everyone. Even if you only have 10 visitors a day, you have every right to connect contextual advertising. Another thing is that the income from it with such attendance will be small.

Method 2. Earnings on teaser and banner advertising

Method 3. Selling links

There are services that buy / sell temporary and eternal links... The higher the traffic to the blog, the more expensive the links are. The link trading process is automated, all you need to do is set it up properly.

Why doesn't “much” turn into “enough”, but again becomes “little”?
Alexey Vostrov.

These are services for advertising on blogs, communities and social networks. They have the most advanced tools for posting blog posts, advertising reviews, and link buying. This list includes all the best representatives of this segment.

Blogging advertising has a number of advantages over other types of online advertising, the most important of which is effective return. A blog is a personal online diary and everything that is published in it is trusted by the readers. Even an ordinary post at the end of the main text can bring in a lot of targeted visitors.

In the owner of the blog, advertising is profitable too. Advertising is money, and periodical publication of promotional materials on a blog can bring its owner a pretty decent income. Which is a great incentive for the further development of the blog.

And now I propose to go to the list of services itself, which includes only proven advertising systems.

• Blogger

  Blogun is the oldest service in the Russian Internet for interaction between advertisers and blog owners. It was Blogun who set all the standards of the blog advertising market that exist at the moment! Sentry, advertising reviews, hidden advertising on blogs, advertising on Twitter, Facebook, VKontakte, etc. - all this appeared thanks to the Blogun. It is currently the largest system with the largest number of both advertisers and blogs. I recommend using it first!




• RotaPost

  RotaPost is an analogue of Blogun, who tried to get rid of its main disadvantages. True, over time, Rotapost looks more and more like a Blogun. The ad formats are the same, attempts to change the way of interaction have led only to misunderstandings. The only interesting thing about Rotapost is that its owner and creator, thanks to his personal authority, was able to attract many authoritative and high-quality blogs to the service. In any case, Rotapost is a solid second place.




• Advert Control

  Advert Control no longer works.

  Advert Control is a pretty interesting service. Somehow I accidentally got on it and ... since then I have been a permanent advertiser there. I use it exclusively for SEO purposes. Those. I buy ads on blogs that are in this service, only to gain link mass. And it justifies itself.

This Google-owned platform is very easy to use. You can create and customize a blog to fit your needs in minutes. Hosting and subdomain (blog_name.blogger.com) service provides free of charge.

On the other hand, the customization of the look and feel of blogs is limited. Only a small number of themes and a simple editor are at your service, although knowledge of HTML and CSS will make the design more or less unique. But you cannot expand the capabilities of your blog with add-ons and plugins.

Google is in no hurry to develop and maintain the service. Therefore, Blogger looks outdated compared to some of the alternatives.

Price

WordPress service is a flexible platform that is perfect for both hobbyist and professional. You can create and design a simple blog in a few simple steps. The WordPress directory has a huge number of ready-made themes for every taste. But if you need something a little more serious, the service offers tons of options for customizing the design and functionality.

Basic platform features, including subdomain (sitename.wordpress.com) and 3 GB for hosting, are available free of charge. But the service also has paid tariff plans that open access to advanced options up to self-development of design and plug-in connection. To use the full potential of WordPress, you need to understand web technology.

Price: free, and with your own domain - from 200 rubles per month.

Opening a blog on LiveJournal is no more difficult than registering on a forum. But the main advantage of the service is in the social component. A blog created on this platform becomes part of a large community with a Russian-speaking audience. As a result, bloggers get additional tools to attract new readers.

The disadvantages include the unsightly interface of the service and the scarce possibilities for the design of blogs. You cannot sharpen the functionality for yourself, as in WordPress. The user gets a free subdomain (blog_name.livejournal.com) and only 1 GB for file hosting. After completing a paid subscription, you will receive more customization options and 100 GB of available server space.

Price: Basic functions are free, the domain must be registered and paid for with a third party service.

4. Ghost

Simple blogging platform, nothing more. An intuitive interface and a large number of stylish themes (free and paid) in the built-in store of the service make Ghost visually appealing to both bloggers and audiences. The service allows you to deploy a blog on your own (paid) or third-party web hosting.

In addition to the stylish design of Ghost, it is worth noting the high speed of work and a convenient control panel. This is where the benefits of the service end. Advanced settings of templates and functionality are available only to those who know how to layout and program for the web.

Price: from $ 19 per month (domain connection is included in the package).

Weebly can be used to create blogs and even simple online stores. The service has a convenient visual constructor that allows you to build pages with the necessary functions in real time, brick by brick. To do this, you just need to customize and drag and drop site blocks within the selected template.

To use a personal domain, you can register it within the service (the .com, .net, .org zones are supported). It is also possible to connect previously registered domains. The free plan only includes a subdomain (sitename.weebly.com) and 500 MB of disk space. More space and opportunities to control the site - in paid tariff plans.

Price: Free, with a custom domain - from $ 8 per month.

A free platform where blogs form a kind of social network. Readers can subscribe to updates of their favorite authors and repost their publications to their toggle switches or other services.

Tumblr is more suitable for microblogging. The ideal publication format for this service is a minimum of text, a maximum of multimedia files: music tracks, pictures, videos and gifs. There are no broad opportunities for customizing the look and functionality of blogs.

Price: Free, but the domain must be registered and paid for with a third-party service.

Something I wanted to talk today about paid blog posts or as they are sometimes called " selling posts". The blogger is paid by an affiliate program or service to write a beautiful advertising review and publish it on his blog.

I've read different opinions about this kind of blog monetization. Someone foaming at the mouth proves that this is not good and that the author “sold out”. And someone quietly and calmly chops the loot by posting paid articles. My opinion about whether this is good or bad has been constantly changing, but now it cannot be budged.

I sometimes post such reviews on my blog. Recently, rarely, earlier more often. Now I will show you all the advantages of this case.

The manager of some PP knocks you and offers to write a review for $ and put it on the blog. You agree for, say, $ 50. For a couple of hours, write a detailed reviewer and post it with your ref. links. (most often, affiliate programs allow you to do this).

If you do not cheat on your readers in the review, then everything will be a bunch, and few will write in the comments to the post something like "Fu, p # dor rotten, sold out."

Do not write about your experience in the review if it does not exist. Especially about what kind of envelope you have and how many money you have already cut down. They will definitely ask questions in the comments. It will be embarrassing. And in general, a lie for suckers.

Now we are waiting for refs. As my practice shows, there will be refs. But whether these refs will work or not depends on the audience of the blog.

If the blog gathers schoolchildren, beginners, loafers, rogues, those who are looking for boobs, then there will be no sense in such refs.

I have a blog for beginners. I inserted my refs there a lot, there are many refs, but they earned a little change. For example, in Advego: Referred Users 1648 of which 332 are active. And they bring me about $ 0.05 per day.

Visited by hardworking, experienced webmasters. Here with refs everything is different. Therefore, when I'm not lazy, I like to write paid reviews. Of course, I do not undertake all the proposals that are sent to me. And only for those that you like or that you have tested yourself.

For the best effect, sometimes I sharpen a paid review on several low or midrange keys. Thus, I get traffic and refs for a long time.

To make it more interesting, I'll show you an example.
They ordered me a reviewer for $ 40-$ 60 (I don't remember exactly). Time passed and now about $ 170 from refs has already dripped from him. And it keeps dripping ..

Would you post a $ 220 review on your blog?

And so with many reviews. At least one or two refs bring something. In general, I am in favor of such monetization in blogs with all my hands and feet.

What is your opinion on this?

P.S. I'm great. Now I'm testing one PP on my adult sites. Brings about 3k rubles per day. I’m thinking whether to tell about it on the blog or not to tell ... I’d better close to hell with the poll that hangs in the sidebar and open a new one, I’ve probably got everyone about vkontakte.

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