How to manage a closed VKontakte group. New powers to manage VKontakte communities. Maintaining a group in VK

We are glad to welcome you again, friends, on the pages of the blog site and be useful to you in the development of the Internet space. Rimma Belyakina is in touch with you.

In the last article, I had the pleasure of telling you. Today you will learn about useful services, programs and applications for administrators of VK groups, created to help them.

Without special applications VK community admins and SMM specialists would have a hard time because of the routine, they would have to do all the work literally by hand. It is good that today dozens of powerful tools have been created and are actively used, designed to significantly facilitate the work of administrators.

What are the applications and what are they for

Not everyone, however, knows what applications are, how they work, and what they are for. Let's first understand the terminology.

For the sake of modernity, an application is also called an applet (from the English application), which, in fact, is translated as “application”. Over time, application has become an abbreviated app, and let is a diminutive appended to denote a small component within a large software, that is, such a small application program is obtained. And it is needed to perform certain user tasks or solve some problems.

This functionality allows you to improve interaction with subscribers, significantly saves time for administering groups and at the same time serves as a platform for promoting services.

Top ten

Many creative services can compete for the ranking of the most common group administration assistants. At the moment, there are a lot of them and it is easy to get lost in the choice. In addition, different services perform different tasks.

In my opinion, these are the best ones that deserve attention in the first place.

Group management

1. Moderator
An excellent assistant, one might say "magic wand" of any administrator. Allows you to keep abreast of all events in the group, to establish an operational feedback with subscribers, control the flow of all comments, messages and suggested posts, fight spam. Allows you to see who joined or left the group. A kind of community analyzer.

2. VK Admin
A powerful tool for managing communities from a mobile device. In the official group of the application, you can download versions for Android and iOS.

Functional features of the application:

• publishing posts,
• moderation,
• appointment and removal of managers,
• communication with clientele,
• tracking statistics,
• editing products,
• community clearance and other operations.

3. SmmBox
It will help if there is no time to search and select content. The search is carried out by keywords or categories, and the function of deferred posting in no time will cope with filling several communities at the same time for several days or weeks in advance.

There is an official video that will not leave your questions unanswered.

4. SMMplanner
Auto-posting service, automates the work of the community administrator in creating a schedule of posts in the well-known social media. networks. A simple and convenient service that makes it possible to plan content for a long time ahead. Works with pictures, links, videos.

5. CleverPub
Advanced SMM service for managing VKontakte groups. It performs many functions at the same time, including auto-posting, is easy to use, and provides access to various kinds of analytics.

Promotion

6. SocialHammer
Quite a popular service for the promotion and promotion of VKontakte and Instagram accounts. Automatic service operating on a 24/7 system.

The services offered by SocialHammer include:

• friend invitations,
• group invitations,
• reposting from communities,
• answering machine,
• like
• search for the target audience.

For more information on how the service works, see this video.

7. Sociate
An effective and convenient service for advertising on social networks. Administrators - for work, SMMs - to promote the community through advertising.

8. Epicstars
Online platform for advertising on social media. Automates the advertising process. By adding a page or account to the base, the platform will help you choose a site with a target audience and provide you with promotion statistics.

Analytics

9. SocialStats (02/08/20 crash)
The most powerful universal analytics tool for communities and personal pages.

He is able to do a lot of things:

• analysis of photo albums,
• video statistics,
• rating of interesting communities among members of your groups and friends,
• wall post statistics and much more.

A visual introduction to SocialStats in this video.

10. AllSocial
Service of statistics of groups and publics. Analyzes and ratings communities, provides data on the number of subscribers, selects a platform for advertising through a search engine and various filters.

Other useful administration services

It is also worth paying attention to some other valid applications, since they are able to compete for the right to serve a faithful service in the administration and promotion of groups.

• Adstamer (08.02.20 crash) is an advertising exchange with great benefits for group admins and advertisers.
• Bosslike - free cheating of likes, followers in the quantity you need. Promote a group with Bosslike and enjoy popularity.
• Do you have an internet project and are you interested in promoting it? Seo sprint will offer you many ways to promote it by attracting potential customers.
• Starcomment is an application that allows you to monitor comments, reviews and new posts both in your own and in other people's communities. Too good service... More about it.
• Want to know what your customers are saying about you? Babkee knows everything!
• SocRocket will notify you of new posts, messages or comments to your e-mail or Telegram with cosmic speed.

Your own Vkontakte group is an opportunity to realize your talents, find new friends with the same interests, and, most importantly, earn income. Many companies and individuals providing a wide range of services (cosmetology, nail service, hairdressing, tailoring) use groups in social network for your promotion. You need to figure out how to properly create such a community, and learn how to rationally manage it.

Creation of the "VKontakte" group

• It all starts with registering on the network and creating a personal profile, while a number must be attached to the page mobile phone which increases the level of account protection;
• Next, go to the "My Groups" section, where you select the "Create Community" button.

You will see the task of choosing the type of group:

• A group is a community that can be either closed or open, created for active communication friends;
• Public page - is an open official community that is suitable for promoting both individuals and companies;
• An event is a community created for the implementation of certain events - concerts, performances of musical groups, memorable events in clubs, etc.

After choosing the type of group, you need to go to the button "Create community".

Going to the page describing the community, you will need to specify the topic, select its type "Open / Closed", determine the possibility of participation of group users in discussions, posting materials in audio, video format on the wall of the group. After making the settings, you should save the data and your group is ready.

Management of the VKontakte group

Group management means assigning and removing administrators, adding and removing users, viewing statistics. But first of all, you should start by uploading a group avatar that will attract the desired audience.

• First, you need to select a personal one from the list in “My groups”, go to the “Management” tab;

• Next, in the window that opens, select "Community Management", the line of which is located first under the group's avatar.

• By selecting the "Members" tab, you can define the role of one or more users from the list that appears (the moderator filters messages and users, the editor changes the text, photos, the administrator determines the rights of other users) or change it. In this case, the page creator will always have more rights than any of the users.

• You can move a user to the black list by copying his address. In the "Community Management", by going to the "Blacklist" tab, add the copied id.

In the window that appears, select the time, blocking time, reason, comment. It also allows you to remove a user from the list or change the reason for being in it.

Good day to you, dear reader.

Are you looking for information on how to manage a group in contact? Just want to dot the "i" - the themes of group management and its conduct differ from each other. If you are still interested in conducting a group, then you.

And within the framework of this article, we will talk about group management.

What is included in the concept of "group management"

To manage a group means to be its creator or the appointed leader. Leaders differ in their powers. They are divided into:

• Administrators
• Moderators
• Editors

The greatest powers among them, in managing a group in contact, are endowed with community administrators. Managing a group means being able to:

• Name the group or change its name and description
• Give her a nice address
• Upload and change the cover and other group design (thumbnail and avatar)
• Enable and disable any blocks (, photo albums, videos, documents, links, audio recordings, open or close a wall,)
• Connect an advertising company
• Ban participants or vice versa
• Delete posts and comments of group members and even edit them
• Moderate suggested posts (applies only to public pages or public pages, there is no such function in groups)

Well, we have figured out the concept of "group management", now we will answer the question "how".

How to manage a group in contact if you are a creator

We believe that the group has already been created. Now what?

To begin with, we can configure the blocks we need:

• Links
• Photo albums
• Video recordings
• Audio recordings
• Discussions
• activity
• Places
• Goods

We can either turn them on, turn them off, or make them limited.

How is the group managed?

Our main button is the three dots under the group's avatar or cover.

Click it, select "Community Management" from the drop-down list. We will also analyze other items of the drop-down menu within the framework of the article.

In the window that opens, we have the opportunity to: change the name of the group, write its description, download the cover, give a nice address, register a link to the site if available.

Item "Sections"

In the next item of the right menu "Sections", we can enable the sections we need or disable the unnecessary ones. Among them are such as: links, discussions, photo albums, videos, goods. You can edit their locations. This is done in the same window, by designating the main block and the secondary one.

The main block will appear at the very top, right below the group description.

Item "Discussions"

Learn how to include the "Discussions" section and all the related features - learn from the article.

Item "Comments"

Here we can generally disable the ability to comment on any posts in the group, or, on the contrary, enable them. You can also enable the filter of obscene expressions.

Working with API It is better not to touch the item "Working with API" at first.

Item "Participants"

But the item "Participants" - we need it. Here we, as the creator of the group, can remove any member from the group or appoint him as a leader (by choosing one of the forms administrator, moderator or editor).

Here you can also send any member of the group to the blacklist. After a person is on the blacklist of your community, he will be denied access to your group.

Item "Messages"

The next menu item in the right column is "Messages", by clicking on this button we get to the window for editing this function.

If you want people to write to you in the name of the group and not in a personal message, then you must enable this feature. Below you can write a welcome speech that a person will see when he decides to write something to you for the first time.

After enabling this function in your group on home page the Community Messages button appears. And if you click on it, you, as the creator or admin of the community, will have the opportunity to switch the slider to the right (it is located in the upper right corner), thereby enabling the “Community is now online” notification.

After that, each visitor to your group will display this inscription “Community online. They will answer right now ”- which will further encourage them to write to you and, possibly, become your client.

Item "Applications"

The "Applications" menu item was added a couple of years ago and is constantly being updated.

Here is presented full list applications approved in contact. You can choose any application suitable for your business and customize it in your group.

Item "Group statistics"

In addition to the listed settings, the creator and admin of the group can view its statistics. And on the basis of the data obtained, regulate the vector of the group's development.

It can be viewed by clicking on the three dots under the cover or the group's avatar by selecting "Community Statistics". In the window that opens, you will see 3 or 5 tabs - it depends on the settings that you made and on how much your group is promoted.

If you have just created a group, there will be 3 tabs: coverage, attendance, activity.

Scrolling through all the tabs to the end, you will find out who your audience is for the most part - men or women, how old they are, what cities they are from, how they got into your group, from what devices, how many new members were in the group today, what was the attendance and how many people saw your posts today or any other day.

This is a separate very large section of knowledge in the field of social networking "in contact", and the next item in group management.

Item "Add to the left menu"

This item in the drop-down menu is displayed in the same way as the previous ones only for the creator of the group and its admin. After clicking on this button, you will see a link to your group in the left menu of the VK interface and can quickly go to your community.

It is also convenient because you can quickly respond to messages that potential customers send you to the community name - they will be displayed as a number indicating the number of unanswered messages.

Item "Transfer to group"

This item is displayed only for the creator of the group. Only the creator of a group can transfer a group to a public (or public page) and vice versa. To do this, you will be asked for a code from the SMS that will come to your phone.

You can transfer groups to public and vice versa no more than once a month, and only until the number of community members exceeds 10,000 people.

How to manage a group in contact if you are an admin, moderator or editor

First, you need to get the right to administer the community from the creator of the group.

To do this, the creator of the group must go to the group, click on 3 dots under the cover or the group's avatar, select "community management". In the right menu, select the "Participants" button. In the window that opens, appoint any of the group members as a leader.

A window will open in which you need to select the form of participation of the appointed team leader. This can be an administrator, editor, or moderator. This window describes in detail what powers each type of manager has. The community administrator has the most power.

An administrator can manage a group in much the same way as its creator. He will not have access, only to the advertising office, if the creator of the group opened it. But the creator of an advertising account can separately open access to it to any admin.

The second point is the lack of authority from the admin - to remove from the group and from the administration of the group, its creator.

The third point is that the admin will not be able to transfer the group to public and vice versa - this is the exclusive right of its creator.

How to manage a group in contact from your phone

Managing a group in contact from the phone from the official application is somewhat difficult.

Many functions are not available there. If you still need it, you can go to the VK website through the browser on your phone.

Go to your page and switch the interface in contact to full mode. After that, the screen on the phone will display the window in the contact in the same way as on the computer.

To do this, you need to click on 3 lines in the upper left corner of the screen, a list will appear, scroll down, click " Full version". That's all - now you can manage the group in contact from your phone.

I think you will be interested in these articles:

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I hope the article was useful for you, please rate it by clicking on the fifth star a little below.

Thanks)))

In this article, you will learn how to create a group in VK in 2020 and set it up correctly. In particular, choose the type of community, the name of the group, customize the main sections, fill out a description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and are just starting to figure out how to work on VKontakte, this step-by-step manual will be especially useful for you.

Advantages and capabilities of the VKontakte group:

1. Fast creation. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
2. Is free. You can create a VKonakte group absolutely free of charge, and with proper promotion, it can be as effective as a landing page or website in terms of efficiency.
3. Easily use. Most of the actions associated with promoting a business on VK are intuitive and simple.
4. Many information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, and more.
5. The biggest the audience of the Russian-speaking audience of all ages - among them, for sure, there are your clients.

How to create a group in VK: step by step

Step 1:

Community building

So, we already have a personal page and we need to create a group in VK so that all advertising materials are placed there and not spam our account. On the left in the menu, click on the "Groups" tab. A page will open to us, which shows which groups we are in. At the top, click "Create Community".

Step 2:

Choosing the type of community

As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what is right for you. And do not be afraid, if necessary, the type of community can be changed at any time in the settings.

Step 3:

Further, another pop-up window appears, where, depending on the selected type of community, we will need to write a name, indicate a category or topic, whether it will be open or closed, add a link to the site and a physical address ( if any).

In field band name enter the name of the group. What is the name of the VKontakte group?

• Use the name of the company or brand.
• First or last name for a personal blog.
• Keyword by which potential customers can search for you.

For example, if you are doing repairs in Moscow, it is better to name the group [ Repair in Moscow] and through a dash or vertical slash write the name of the company or brand. Finally, click on the "Create community" button and go to the page new group.

This is what the newly created group looks like. It remains to customize it and fill it.

How to set up a group in VK

Step 4:

Avatar

The avatar of the VKontakte group is an icon that is shown next to the group's posts in the news feed. To install it, in the upper right corner, click "Upload photo".

Recommended avatar size 200x200 pixels... Try to make the picture chosen as an avatar bright, concise and memorable. This will help your followers distinguish your group's posts from others. After downloading, VKontakte will first offer to crop the main picture, and then adjust the thumbnail.

Step 5:

To continue configuring the group, click on "Control" right below the newly installed avatar.

Next, we fill in the basic information about the group, this is what users will see when they land on your page. In the description of the community, we write what this group is about, for companies we list a list of services or goods, write unique selling proposition(your benefits).

Here we can make the group closed or open ( better open), put a nice page url and upload a community cover.

Step 6:

Recently, you can add beautiful covers to VKontakte groups, with basic information about the group and additional pointers. For example, like our group :

To add such a cover, you need to go to the community settings, click "Upload", select a pre-prepared picture on your PC (1590 x 400 pixels in JPG, GIF or PNG format) and click "Save".

So that the cover is displayed correctly on tablets and mobile devices, it is better to place text and other important elements in the center.

Step 7:

At this point in the settings of your new VKontakte group, you must enable or disable certain sections. We recommend that you disable the partitions that you are not going to use.

Also, for all sections, you can configure the access level: open or limited. This affects who can add content to these sections. Open- everyone can add, limited- Community admins and editors only.

Here you can also include products, set the main and secondary blocks. This is what will be shown first when visiting the group, by default the description of the group is shown at the top or pinned post .

These are the basic settings that need to be made after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications etc.

How to fill the newly created group

To add the first record on behalf of the group, click in an empty field, where the inscription "Add record" appears temptingly. If next to the record field, the avatar of your personal page is lit, then at the bottom right, click on the arrow and select "On behalf of the community" so that the record can be seen by those who are subscribed to the group.

How to create a group discussion

Create discussions where users can leave feedback, discuss topics around them, share their vision, opinions, and more.

In order to create a new discussion, you must first enable them. Go to the group settings and go to the "Sections" tab. We choose one of the options:

• open- everyone can create and delete discussions;
• limited- Only community administrators can create new discussions.

After that, go back to your group's main page and under the main photos, click "Add discussion".

Group album and photos

Turn on the "Photos" section in the settings and create a group album. Post only real photos! This will help build trust. Click "Add photos" in the lower right menu of the group and load them from your device.

The photos you add will be uploaded to the group's main album.

Also on the right you can find the "Photo Albums" tab and add a new photo album by calling it, for example, "Renovation of one-room apartments". Thus, you will split all photos into separate categories for the convenience of users.

How to add products to a group

Another plus of VK is the ability to create and develop an online store based on social media. networks. To do this, again go to the "Section" tab in the settings and enable "Goods".

The settings will open, in which you must specify:

• town where your store operates;
• enable or disable product comments;
• choose a currency in which the value of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
• configure where purchase requisitions will be sent: in community messages or in private messages to administrators;
• store description.

You can then add product cards on the community home page.

You need to fill out the product card as follows:

• category- choose the category to which the product belongs or if there are no suitable ones, put "Other";
• product name and description- we write the name of the product, a short description and its characteristics;
• Photo product - can be downloaded different options color solutions, as well as photos from different angles;
• price- the price of the sold product or service.

If the product is out of stock, it is not necessary to remove it from the storefront, and then add it again, it is enough to check the box “Product is not available”.

How do you make the group interesting?

To make your group interesting, you need to make an effort and follow a few simple rules.

1. Create quality content. Do not constantly publish posts with the content "Buy, order, call" and so on. Selling posts should be, but in moderation.
2. The time when it was possible to post cats and demotivators is long gone. Therefore, first, think carefully about what your target audience might be interested in.
3. Be consistent. Do not abandon the group and publish 1-2 posts a day.
4. Do polls about what content your subscribers would like to see.
5. Publish real photos office, store, warehouse, your workplace and yourself.

Output. Well, here we are with you and figured out how to create a group in VK, configure it correctly, add photos and the first entry.

Write in the comments the address of the group that you created by following our guide! Let's see who did better

Today we will analyze how to create a group in VK and how to set it up in steps according to the needs of your business, so that the community brings maximum benefit. It will take 10-15 minutes for everything, just follow the instructions.

Creating a group in VKontakte is a very profitable investment of time and effort for several objective reasons:

• The audience of the network itself is large and almost reached 100 million monthly active users according to 2017 data.
• VK attracts people of different ages and views, which, unlike Odnoklassniki, where the lion's share of users are women of the older generation, allows you to promote any direction of business.
• Many Vkontakte users literally live inside the community - they are looking for information and make purchases without going to external sites. The consequence of this is the uniqueness of the target audience (it has little overlap with traffic from search engines Yandex and Google).
• The technical functionality of the groups themselves allows you to conduct not only information projects, but also directly create showcases with goods and make sales through a special module, without investing in the development of an online store on a personal website.

The Vkontakte group (community) can be not only an addition to your main site, but also an independent tool for promoting your business or making direct money.

What types of communities are there in VK and what to choose?

Before starting to create a group, it is worth exploring the possibilities offered by the Contact for this. There are 3 options, each with their own merits and demerits.

The choice of a group option is available in the process of its creation; it is allowed to change the type of an existing project, but not more often than once a month. If you immediately misjudge your desires, then there will be nothing fatal in this, but it is better to plan everything correctly right away.

Option number 1. Group

This is the most democratic form of community, suitable for projects that involve the active participation of members in her life. Only a group allows all members to write on the wall, add photo albums and videos (if you allow them).

For a group, you can define access rules, it can be:

• open - all comers join,
• closed - each application requires the approval of the administration,
• private - access only by personal invitation.

In groups, you can see the entire list of participants.

Main advantage: you can invite up to 40 friends daily by sending invitations.

This option is ideal at the start when you need to recruit a primary audience.

Option number 2. Public page

This format is not conducive to communication and discussion. Participants cannot publish topics on the community wall and can only offer news to moderators, which will be posted on behalf of the community upon approval.