This article will summarize the information provided in the previous articles. An action plan will be drawn up step by step.

Once again, we list the important conditions for the success of a site with a paid subscription:

Clear niche;
... Unique information;
... Practical information;
... Availability of free content.

1. Define and analyze a niche

First of all, you need to determine the niche with which you will work.

The topics for sites and the choice of a niche are discussed in as much detail as possible in the previous articles.

After determining the niche of the site, we brainstorm.

We analyze the needs of the audience. We study what exactly is needed for our potential clients. We read questions and answers on thematic forums, look at comments on materials from your niche. We collect and isolate topics, information and questions that will be of interest to your potential clients.

We get to know the competitors. If there are sites on similar topics, information products or memberships, then study how they work, all their advantages and disadvantages. We translate their disadvantages and inconveniences into our advantages. Just do not copy a competitor's information in any way, it can only turn sideways. If a competitor didn't do something or did something bad, then you need to do better.

Possible prospects. Think about what else you can implement. That now, it seems, people are not asking, but what they might need.

2. Site structure

Detailed description of all sections. Make a detailed description of each section on your future site, what information and on what topics will be included there, how it will look.

Format of materials. Decide in what format the material will be presented. Will you defend paid material or not?

What's paid, what's free. Determine which sections will be paid, which will be free. Divide them according to features that are important to you.

Add frequency. Determine how often and how often materials will be added to the site.

List of topics. Make a list of topics, headlines for the first ten free and paid content. In the process of developing a site, write these materials. It is desirable that at the end of the development of the site not a single section is left empty.

Tariff plans. Think over tariff plans and demand motivators. Write everything down in detail and think it over.

3. Appearance.

Schematic structure. Draw a schematic structure for the site and define the layout of the elements for your pages.

Sample. At the moment, a large number of templates for Joomla are available. Decide which templates are best for your website. You can purchase templates from developers or download them on the Internet.

Design elements and logos in the finished template are customizable. Layout of templates from scratch has not yet been considered on the site, but in the future this topic will be covered in detail.
Don't get hung up on small things, small elements are not important yet. They can always be corrected in the future.

After that, you need to do technical work to create a site with a paid access. More about this will be discussed in the following articles.

In the meantime, let's go over the general plan of action. This is information for general information... All this will be sorted out in detail in the following sections.

First we install Denwer, then we install Joomla and all the necessary extensions.

Content types;
... Fields;
... Sections;
... Menu;
... Modules;
... We bring in materials.

1. We introduce tariff plans and their description;
2. Closing access to materials;
3. We make the necessary settings;
4. We check the performance.

We launch the project.

1. We buy Domain name;
2. We transfer the site to hosting;
3. We conclude contracts with payment systems;
4. Testing the site, checking each section.

We draw up a plan for adding materials.

In the first stages, you need to fill the site so that there is something to sell. To work effectively, you need to draw up a schedule for yourself. For example, add 10 useful materials per week to the site. Of course, the number here depends on the amount of information provided and the format of the materials.

An individual plan for adding materials is required!

Try to stick to your plan clearly.

While the technical subtleties of creating a site with a paid access have not yet been considered here, you can conduct a detailed analysis of your niche and draw up a detailed structure of your future site.

Be sure to write down and sketch everything about the niche analysis and the desired structure.

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Paid Site and How to Create a Paid Site in WordPress is the topic of our exclusive review today.

Such a site is a very functional solution for those who want to create an interesting resource and restrict access to certain sections of it for a specific circle of people on a paid basis. There are many advantages to such a site model, which we will talk about in this article. We will also present you with several ready-made solutions to create a paid site WordPress site.

Making a paid site with WordPress 2017 - A few tips and a selection of templates from InBenefit

Advantages

The first and most important of them is additional income from sales. Typically, a paid site involves the purchase of seasonal memberships by users with access to certain sections or features of your site that are not available to other users.

The second advantage is that the paid-access site model allows you to make the income more or less constant. Paid access to the site is usually provided for a certain period (for a day, week, month or year), and if customers are happy with the services they receive during that month, they usually renew their membership on the site.

How do I access a paid site?

To do this, you need to register a membership by paying a certain amount for a month or a year, and enjoy the benefits of a site with a paid access.

How much does paid access to sites cost?

It all depends on the content and functions that you provide in the service package. When setting a value, you should definitely pay attention to market prices. They should not be too low or too high. For starters, you can set the cost of your services slightly below market prices in order to attract customers. In the future, this bar can be raised, but the quality of services should only change in the direction of improvement.

What do you need to know to create a pay site?

The most important thing is to provide quality services and constantly support them on high level... Sometimes, loyal customers can be provided with special offers. When buying a package for a year, you can provide a discount. You can also provide a trial period for the plan (for example, 10 days). You can also use the loyalty program to regular customers... This is just a small part of the existing marketing techniques for retaining and attracting customers, about which you will find a lot of materials on the Internet. The main thing is that creating sites with paid access will allow you to give good start your business and get serious income from your website.

If you, in addition to supporting existing customers, work to expand your client base by constantly advertising and promoting your services, you can increase your profits even more steeply.

How can a paid site be used?

Firstly, it can be a classic closure of access to certain information for all categories of users and granting access to it to those who have paid for membership. Such a site can be used for any application: training, market research, reports, women's sites, automotive resources, hobby sites, professional activities and creativity.

The second option is an electronic journal. Now practically no one reads paper newspapers and glossy magazines - everything is moving into the online space. Many well-known magazines provide a paid subscription option.

You can also provide additional support for your products on a paid basis, conduct online trainings and webinars, create business portals, freelance exchanges and job search sites. There are a lot of options and you can choose what suits you best.

Paid Site - Solutions

In our opinion, the optimal solution for creating a site with a paid access is WordPress platform... It is a pleasure to work with this platform. First, it's very simple. You work with the admin panel and can customize your site yourself without editing any code. You don't need to hire a programmer for this. Secondly, it's free.

You don't have to pay a dime for working in WordPress. Our only recommendation is to buy a premium template. Paid WordPress template for a paywall site, this is a turnkey site that includes a collection of customized page layouts. Using them, you can independently build and customize your site the way you want. Why write code from scratch, hire a programmer or order a website from a web designer, if you can choose the template you want, spend a couple of hours setting it up, add your own content and get a high-quality and reliable site on the same day?

To make it easier for you, we have specially prepared a selection of five quality WordPress templates for a paid site. Just choose the template you like best. Create a site with a paid access today and make a profit tomorrow!

Best premium WordPress paid templates 2017

REAL - Responsive WP Blog Template with Pay Access

Real is a classic professional blog template with the addition of a paywall feature. The template design is fully responsive. This means that your site will be conveniently viewed both on stationary devices (PC and laptop) and on mobile devices (tablet and smartphone).

You can use the drag-and-drop page builder to create a website from scratch based on this template. Using 20+ useful modules, you can create page by page in minutes. When setting up a site side panel can be left or removed (optional). There are two ready-made options for the site header layout: with a hidden or transparent menu.

The paid access functionality is provided by the premium plugin Paid Memberships Pro. With it, you can easily add and customize levels of access to your content. The number of such plans with different validity periods is not limited. Plans with trial period... The plugin supports almost all "payment gateways" (payment options). Additional monetization can be realized thanks to special widgets for posting ads.

You can add any of the 300+ available Font Awesome icons to your site. Sharing is supported on the most popular social networks.

Ink - WordPress template for a blog with paid access

A beautifully designed WordPress Ink blog template with great attention to detail aimed at getting readers the most positive emotions and a clear perception of the information they read. This template is a godsend for a true professional blogger who writes interesting and useful articles on any topic.

The template has a built-in Theme Customizer tool that provides options for customizing the site in real time. For home page and the blog post grid, you can choose from four available layout options. For the background, you can adjust the darkness of the image selected as the background, select a background color, and add a CSS3 filter.

In addition to making money on advertising, bloggers can make paid access to site materials of a certain focus, for example, articles about starting their own business on the Internet. All this is implemented in the Ink template thanks to full support and compatibility with the cool premium plugin Restrict Content Pro.

The template is optimized in terms of SEO and works with popular SEO plugins: All in One SEO Pack and Yoast SEO.

Blogary - WordPress template for a magazine or blog with paid content

Blogary is a responsive blog / magazine template with a minimalist design with support for paid content. This design allows readers to focus on your content without being distracted by fancy and flashy details.

With the help of the builder, you can create your own pages for your site with a unique design. The set includes two ready-made page templates. Separately, there are ready-made pages for working team, customers and reviews. You can create any layout options to organize your content. There are eight ready color schemes site design. 600+ Google Fonts and 400+ Font Awesome icons available.

Setting up paid access in WordPress through this template is implemented through the Paid Memberships Pro plugin, which is integrated right into Blogary.

Thanks to plugin support Contact Form 7 can be added to your site contact form... It is a very handy tool for connecting with readers. It also supports the Yoast SEO SEO plugin and the WPML plugin for translating the template into Russian.

Forte - stylish WordPress template for bloggers and copywriters

Forte is a template for those who like to write beautifully. The design of the template is simple so that readers can concentrate on the content itself.

The template is easy to customize with using Live Customizer, which provides various options for customizing page parameters and layouts in real-time interactive mode without editing any code. All this is done quickly and easily. By choosing the desired color from the theme customizer palette, you can create any style for your site using the built-in CSS editor.

Full screen video can be added to the background. With the JetPack plugin, you can create beautiful tiled galleries. A paywall site can be created using the Restrict Content Pro plugin. Newsletters can be organized using the Mailbag plugin. The template is compatible with free plugins from the ThemeBeans team for social media, paid plan pricing tables and shortcodes.

Each page has SEO tags that you can add. The template has simple code and is built on a reliable framework, so your site will load very quickly. All of this has a positive effect on the position in the search results and the success of your site.

Thrive - Powerful Intranet or Community WordPress Template

Thrive template can be used as a platform for a professional, feature-enabled online community social network and the forum. It can be used to organize a separate resource for collaboration, project management, online learning (supported by the LearnDash plugin) with the ability to exchange messages, files, forms and events, as well as share and work with documents and other files.

The site is easy to build with the included premium Visual Composer plugin. It also supports plugins Buddypress (for adding social networking features), bbPress (for forums), BuddyDocs and BuddyDrive (for managing and editing files), Events Calendar (for managing events), WooCommerce (for selling plans), and WP-Polls (for conducting surveys of employees and community members). Live chat is supported.

You can also create a closed site with support safe entry for participants. With such a site you can only do certain pages open to all visitors, and make the most interesting and useful sections available only to members of your community.

Alexander is the founder of the "Web laboratory of success" project, created in support of novice and continuing Internet entrepreneurs. A convinced workaholic, behind whom professional experience managing the editorial board of the online magazine, creating and managing your own online store. Main occupation: business promotion (including online stores) through Facebook and Google Adwords. Main hobby: monetizing sites through affiliate marketing tools and Google Adsense. Personal Records Confirmed: 3 million blog visitors per month.

Paid access to content is fair money. This is the view of the media, coaches and consultants and professional communities around the world. Let's take a look at how to create a paid site, what tools to use and what not to do.

You prepare articles, shoot videos, record podcasts - upload some of them to open access, and for the most interesting you invite users to pay. If your content helps solve specific problems, educates, or entertains, people will pay for it. To start making money on the materials of the site, you need to decide on the mechanics of access and choose technical solution... Let's see what options the market has to offer.

Choosing paid access mechanics

There are several models for monetizing paid access to sites - selling access to a completely closed database, selling access to a closed section, and selling subscriptions through partially open materials.

Study the features of the mechanic and think about which option suits the specifics of your business.

Completely closed site

Such sites are suitable for really valuable knowledge. Private club, professional community or knowledge base. It is distributed “among its own people” and is poorly suited for the mass segment.

Site with a closed section

Popular forum mechanic. There are sections available to everyone - there users communicate. There is a closed section in which the forum administrator uploads useful materials, training videos and articles. Access can be earned through activity on the forum - you need to communicate on the site, leave useful comments and "level up" your account, like in a computer game. Or pay the forum owner right away and get a privileged account.

All materials are only partially available

Suitable mechanics for online schools and content projects. The user can start reading the article or take the course for free. Continuation is offered for money.

If this is an article, then usually 2-3 thousand characters are offered for free. If a series of training videos - then the first webinar is free, the rest for a paid subscription.

It is often suggested to buy a subscription to all the materials on the site at once, but you can find projects that sell access to each article or video separately.

Such algorithms are popular in the media - for example, many Western publications have switched to sites with a paid access. Russia is trying similar monetization models - Dozhd, Republic and others.

German research media company Simon-Kucher & Partners predicts the transition to sites with paid access for about 90% of online media, writes Lenta.

Choosing the type of development

Technically, you can make a paywall site in several ways:

• Own development
• Forum
• Ready-made content management system
• Constructor

Let's talk about the pros and cons of each method.

Website from scratch

You can hire a freelancer or development team. We'll have to prepare a detailed technical assignment, describe all the capabilities of users. For a small portal selling webinars or article-lessons, this can be unprofitable - a studio will make such a site for 150-300 thousand rubles, a freelancer - for 50-100 thousand rubles.

Pros:

• You are not limited in possibilities ready-made templates and scripts. You can endlessly improve the engine, expand functionality and add any payment models
• You have all the rights to manage, there are no problems with sudden bugs in updates

Minuses:

• Expensive

Closed forum

You can hire a freelancer for 5-10 thousand rubles. Or do it all yourself. It is not difficult to buy hosting, domain and download a ready-made forum engine.

Pros:

• Technically easy to implement - you can install any forum engine yourself.
• The mechanics of receiving money is simple - you leave the card number where you need to transfer the payment or a link to Yandex.Checkout
• Over time, useful content will be generated by users themselves

Minuses:

• There must be a lot of active users on the forum
• Big competition
• No automation - you'll have to create premium accounts manually

There are many ready-made engines. They are almost the same, for a non-technical specialist they differ only in appearance. Choose the one that is visually pleasing. For example:

Each site has detailed instructions on installation and configuration.

Take CMS as a basis

Ideal for a small portal or online school. You are based on a WordPress site or another popular content management system. Install and configure a special plugin - you can do it yourself or hire a freelancer for 30-50 thousand rubles. Payment and distribution of access to closed sections of the site is automated and does not require your attention.

Pros:

• There are tons of free and paid solutions
• Easily find a technician for support
• Pay plugins are constantly updated, no security issues

Minuses:

• Compared to our own high-quality development, the site on the CMS takes longer to load - users will have to wait for the download and spend extra traffic
• There may be problems with the security of the site due to the vulnerability of popular CMS
• Most of the plugins offer to pay through PayPal or foreign payment services - you will have to lose money on commissions by withdrawing funds to your current account

If you decide to make a paid site on a CMS, try using WordPress and any of the plugins - the system is the most popular in the world due to its ease of management and development.

Paid Memberships Pro

Cost: from 1,000 rubles per month

Demo access: 14 days in limited mode

The platform is focused on launching an online school. There are sections for paid webinars, homework assignments. You can accept money through Yandex.Checkout, Yandex.Money, PayPal, Qiwi. Built-in CRM with statistics and sales funnels. There are call center services and an affiliate program.

Anti-training

Cost: from 1,050 rubles per month

Demo access: no

The service offers a site built on the mechanics of gamification. For completing each course, users gain experience, grow in levels, and compete with other participants.

Payment can be received to an account in Yandex, Sberbank and other popular payment systems in Russia. There is integration with AmoCRM and email distribution systems.

Memberlux

Cost: from 7,000 rubles per site

Demo access: 7 days with limited functionality

It is a ready-made WordPress site with already installed plugin Memberlux. There is an admin panel where you can customize screens and forms without programming knowledge. You draw a website according to your design, upload training materials and automate payment.

The main difference from the services above is that you get an online school on your hosting. All data is stored by you, the Memberlux administration does not have access to it.

Offer 1/2/3 days access for a small amount, for example, $ 1 - let the user familiarize themselves with the benefits of your site, give it a try and then be ready to buy a subscription for a long time.

Or create series of articles or videos - the first lesson in your online school will be free, the rest will be paid.

Information businessman Andrey Tsygankov recommends not to offer users a lot of content at once - it is better to divide access into "levels" and give out information in a metered fashion.

The GeniusMarketing blog reminds that a paywall site must be constantly updated or users will unsubscribe.

SpaceLabs project manager Ekaterina Seredavina recommends immediately deciding whether you will sell one-time access to the site or offer users a subscription:

“This is both a technical and a marketing moment. It would be more optimal to offer subscription, membership fees and use of site materials. To make several packages - free, for one day, paid for a week, month, six months - for example. "

First of all, choose the type of site and monetization, draw up a diagram of subscription levels, make a marketing strategy. With this information, it will be easier to choose an implementation scheme.

If you need to quickly create a site with a paid access, pay attention to ready-made constructor services. There is time and money - it's better to do your own development on WordPress or your own CMS.

Very often on a particular site you can see a field for entering information, which is called the "subscription form". Resource administrators strongly urge users to enter their data (in particular, the address Email), after which to the specified in this form mailbox various letters begin to arrive with information about certain materials, promotions, news of this resource. Have you noticed this?

All this is a form of work with site visitors and members of various Internet communities. It assumes the presence of a certain "response" in the form of collecting a database of people who visit your resource, as well as the ability to send information about your site to those who left the postal address.

If you have your own resource, and you would like to know how to make a subscription on the site, this article will be useful to you. In it, we will consider the basics of creating subscriptions, mailings: what it is and why it is used.

What are subscriptions and newsletters?

So let's start with the definitions. A subscription is a voluntary consent of the user to receive character on behalf of the resource. In such letters (and they are sent by e-mail), the site administration, as already noted, can publish portal news, some promotions (if we are talking about an online store), information about contests (for example, those held on a blog) ... After subscribing, the person leaves his address and, in fact, gives a sign that he is ready to read the letter sent to him from this or that site. Subscription is organized through a special form. It is placed in a prominent place on the website; this form can be different, but its essence is always the same - to collect the mail address and transfer it to the server. Sometimes a subscription to a newsletter for a site also contains a "Name" field.

Newsletter is a form of email notification to users, which is expressed in mass mailing of letters. As already mentioned, it can be news, promotions, new items, and so on. The newsletter is carried out in order, firstly, to notify users about something, and secondly, to draw their attention both to a particular event and to the resource as a whole, reminding them of its existence.

In fact, the newsletter follows the subscription: to the email addresses collected using the form, the site administrator (using special tools) makes a newsletter with information about his site. This is how the subscription to the site news works.

Why is this needed?

Subscription is an effective marketing tool that can increase the popularity of a site and attract new users to it. With its help, you can "collect" the attention of those who subscribed earlier, as well as increase the audience due to new visitors, simply by publishing interesting materials.

Another form of subscription for the site allows you to create a core of loyal, regular customers who are guaranteed to be interested in your updates. With the help of such people, you can, for example, organize sales of your information products or even real goods with delivery by mail. There are a lot of examples of a successful business built solely on subscriptions and mass mailings among regular visitors, both among Western and domestic bloggers and webmasters. Monetizing the list of subscribed users is limited solely by your imagination.

Ways of organizing a subscription to the newsletter

If you already have your own resource, and you are interested in the opportunity to create your own contact data base of loyal users, then you will certainly be interested in how to make a subscription on the site. We tell about possible methods its creation and methods of application.

So, if we talk about collecting email addresses, then you, in fact, have two ways - creating your own and using someone else's site for the subscription. The first option is, of course, more complicated from the point of view of implementation, but it gives wider opportunities for visual settings subscription forms. The second can be configured to work within a few minutes after launching the site. This is done easily and simply. However, as a rule, the resources providing such services make restrictions on the issue appearance subscription forms.

How the subscription form works

Let's start with a description of how to make a do-it-yourself subscription on the site. This is, of course, a little tricky for beginners. In addition, your hosting must support PHP scripts.

The scheme of operation of such a subscription is very simple: an HTML form is inserted into the site page for which the data is transferred to the script. That, in turn, fulfills the condition, which ends with the recording of the user's address in text file or by sending his data to another service (depending on the wishes of the administrator). The most difficult thing in this connection can be called the work of the PHP script, since the HTML form is extremely simple, but the script may have some problems, for example, incorrectly set encoding. If you do not have basic programming skills, we recommend that you ask someone for help with this question.

True, the advantage of working with your own form is the fact that, having configured it once, you can forget about it and just collect user data automatically.

We are looking for services to create a subscription

The services that provide services for compiling a user base using subscriptions, as well as mailing to collected addresses, are quite well-known, so there is no need to search for them. These are SmartResponder and GoogleFeedBurner. There are also small projects that teach how to make a subscription on the site, but whether to use them or not is up to you, their activities can be called secondary.

Those projects that are mentioned above are engaged in the following: the first one allows you to competently maintain a list of email addresses of users and send messages to them at regular intervals (paid). The second has a slightly different focus: with its help you can collect the necessary addresses, but you can send them notifications with news from your blog. Thus, the first service is rather an advertising tool, while the second is an opportunity to “feed” subscribers with fresh content.

How to create a subscription form with your own hands

In fact, it is much more useful and interesting to develop your own mechanism for processing data received from users. If you describe this process step by step, then it looks like this:

• Step 1... Create a PHP script to process the received data (username and email address) and place it at the root of your site. If you do not know the programming language, we recommend that you contact a freelancer, such a solution will be sketched for you for a nominal fee.
• Step 2... It is necessary to integrate the script with the HTML page. It's easy: all you need to do is basic knowledge of the HTML markup language and a little bit of diligence. In order for everything to work out, you need to create it visually (CSS to help) and connect it to the script: register the sending of data (post) to your PHP file.
• Step 3... It includes setting up the data processing script. In it, in addition to the code itself, you need to register information about which file the received information will be sent to. In fact, the subscription script for the site is ready. It can be done in a couple of hours for a beginner, and in half an hour (and faster) if you have a similar experience.

Mailing on base

Further, only you decide what to do with the received mail addresses. You can use them to publish updates on the site, you can use them as addresses for sending marketing proposals. Do not forget that for a user, a subscription is access to a site that he may have already forgotten about. Do not spam visitors with links to your resource - otherwise they will simply put you on the "black list" of mail!

Regarding how the mailing is done, I would like to give the following tips. First, post only the most interesting and useful material... Secondly, regularly hold some kind of interactive events (promotions, contests) with which you can attract new users. Thirdly, do not forget to create instructions on how to disable the subscription to the site. Give your customers the opportunity to unsubscribe from your updates and do not intrude.

You have created a website, filled it with exclusive content and it is ready to launch. There are no more sites on the Internet with such information. Your content and services are unique and users are willing to pay to visit your site. This is where the question arises about paid access to the site, the sale of information and payment for goods and services. How do I make my site pay? How do I restrict access to a paid site? Joomla doesn't have this functionality, but luckily Joomla is an extensible solution. Therefore you can install the component systems of paid access to site content and sell your content or your services. Will they pay? If you provide unique content and services that are nowhere else, then undoubtedly - they will pay! For example, it can be a database for the sale of real estate or a portal with profiles for dating on the Internet.

By downloading and installing our script, you can make paid access to individual sections of the site.

How to make a paid registration on a Joomla website.

The question is often asked - which is better: to do paid registration on the site or take a temporary fee on a subscription basis? You decide. We recommend to abandon the organization paid registration on the site. This method has one and the main drawback - the user pays money once. Moreover, human psychology is such that the value of the registration itself on the site is not great for him and he will not agree to pay a lot for it. But the value of content and information can be several times more expensive. Plus, you can sell several different services, dozens of articles. And not just sell, but provide by subscription. This way you will be able to increase your profits.

Nevertheless, in some cases it is more profitable to make a site with a payment for registration. If you are determined to make a paid registration on the site, we will help you. We have specially for you a system of temporary paid registration on Joomla sites with many additional functions and billing - the Extra Registration Component.

For paid registration, one component of Extra Registration is not enough. You will also need to install Billing for Joomla! This will allow users to choose a subscription for a paid membership on the site immediately upon registration. You can also set up a fixed registration fee.