Internet Marketing: Social Media Promotion (SMM). Profession SMM-manager: responsibilities and requirements of employers Specialist in promotion in social networks smm

“The debate about whether you need courses or whether you can study everything yourself is not abating. Looking back on my experience, I can say that the courses are different. And Convert Monster is one of those that provide real knowledge.
First, intense activities: a few hours twice a week and no water. Secondly, practice. You practice each lesson on your project - it is very convenient. For 2.5 months of training, I filled in the gaps in knowledge, systematized them.
Now I'm not a self-taught girl, but a confident specialist in my knowledge. By the way, not only I noticed this and at the moment I am considering several job offers, but even without this my income is stable and without leaving my home I earn more than if I was sitting in the office 5/2 🙂 I am seriously thinking about to continue training and take the course "Internet Marketer".

open review Marina Titova

"Now I have no problems with what should I write on social networks within the framework of the project!"

“To be honest, I was wondering whether to write a review or not. Do you know why? Because I don't want my competitors to know about this course! I think this is the highest praise that consulting agencies can have.
But still, in fairness, I want to give a HUGE CONFIRMATION to the creators of this course. Each activity has its own product, like a baker has bread, and a dishwasher has clean dishes. So, the product of the "SMM Manager" course is a specialist who knows how to present his goods to social networks in such a way as to ensure maximum response and sales from the target audience.
I think my main “victory” on the course is that now I have no problems with what to write on social networks within the framework of the project! I have already prepared about 40 posts, and ideas are still being born. Now it remains to work out all this and analyze the result. They teach this too.
Also on the course, I was able to write a content plan and now I will confidently follow it, knowing how to move on. If you are one of those who do not like to rush into the open sea, maybe it will give you a ride, but loves to clearly know what he is doing - this course is for you.
Now I am looking for another project: with the course materials that I have left, I would like to work it out again, benefit from the SMM and become a worthy pro. "

open review Alexandra Ryzhenkova

"The information is structured, according to the work plan, at the webinar you can ask questions, clarify the moments"

“I have been looking closely at the course for a long time and as soon as the opportunity arose, I immediately went and did not regret it. The information on the course is not secret - it is freely available on the Internet, but for those who have a lot of time to search for information, highlight the essence and analyze their mistakes.
I didn't have this time, so I went to study with specialists) The information is structured, according to the work plan, you can ask questions at the webinar, clarify moments. I took the course with a curator - an example is an analysis of mistakes, the theory is better assimilated. Of course, only practice will give the necessary experience, but a good start has been made. Thanks a lot!"

open review Svetlana Molchanova

"The resources and sites that I met on the course, and with which I now work, increase productivity at times"

“The main thing for me is practical use and the experience that I myself would gain much longer and more difficult.
Actually, I decided to buy while watching a free webinar, as I realized that in this way I could do what I had been going for a long time much faster. Already in the process of training, the fact that it was necessary to perform the remote control seriously helped, I had to scroll through the lessons several times and, of course, memorize in the process of work. The analytical part has seriously changed my approach to the issue of Internet analytics.
Separately, I would like to note that the presence of such motivators as the opportunity to get an internship and the timing of the DZ discipline and allow you to fully integrate into the process itself, to feel immersed in work.
Many resources and sites that I met on the course, and with which I now work, and methods increase productivity at times, which means they save time with greater efficiency for the customer and for me. This is a serious bonus received thanks to the course.
And so it happened) that during my studies I decided to temporarily end my career as a TOP manager and develop in this direction, because potentially I see more opportunities here for me, including financial ones. "

open review Igor Starodubets

“Before this course, I poked myself in the dark. And now I'm walking along a well-lit road "

"The course" SMM-manager "puts everything separately and independently acquired knowledge on the shelves. Gives a clear vision of how to work, what KPIs to track, what and how to analyze, what tools and services to use, and much more. Before this course I, one might say, poked myself in the dark. And now I'm walking along a well-lit road.)
Speakers at webinars answer all questions, explain everything to the smallest detail. Domashki provide an opportunity to work out the theory in practice, on your project. Just take a course with a curator! And no matter how bad it may be over time, it is better to be present at webinars online, and not in the recording. "

open review Svetlana Pustovalova

“The course is excellent and rich! Not only did I learn a lot of new things, but I tried to immediately implement each homework assignment into the practice of the company. "

open review Anastasia Konovalenko

Even more reviews in our

To grab the attention of your audience, publish regularly and very deliberately. A competent SMM specialist draws up a content plan (for a week, one or several months) and, as necessary, corrects it in order to promptly respond to current news feeds.

To facilitate this work will help third party services... The simplest is SMMPlanner, where you can schedule up to 100 publications per month for free. In addition, Publbox and Amplifr provide recommendations on topics and times of publication, as well as keep statistics.

This is how the post scheduling window looks like in SMMPlanner

Olesya Melnik

Writes about design and marketing at Skillbox. From 2011 to 2017, she wrote about business in the business media, co-founder of the copywriting agency "Paragraph".

2. Write competently and fun

As with design, the marketer deals with the content on his own or oversees the work of the copywriter. Even if an SMM specialist does not write himself, he will have to communicate with users, respond to comments and messages, evaluate the work of a copywriter.

Important!

An SMM specialist must be able not only to write correctly, but also to feel the style of the community in order to communicate with the audience in its language.

In order to avoid mistakes, it is better to check spelling, punctuation and stylistics using online services, for example, Test The Text, Spelling, Yandex.Speller or Glavred.

4. Be able to handle photos

Posts with images get 94% more views compared to texts without images, experts say. Wishpond estimates that Facebook posts with photos are 120% more popular than other content, and tweets with images get 18% more clicks.

A professional SMM specialist works on the style and visual concept of the community, decides how to illustrate information, monitors the quality of images, works with photographers and designers.

Small projects do not always have a designer, and the work with images falls to a social media specialist. In this case, it is important at least for basic level own graphic editors Adobe Photoshop, Pixlr and Lightroom. And with Canva or Recite, even a beginner can create stylish images from ready-made templates.

An example of Instagram posts with the same style

5. Communicate with the client in his language

Tune in to constant dialogue with your audience. Even if the community is not created for direct sales, it is important to be as customer-centric as possible and realize that social media is the face of the company. Consider the interests of the community when determining how you communicate with it.

From useful tips, inspirational quotes and funny pictures it will be of little use if subscribers don't feel important. Responding to them on time, handling negativity and tackling difficult issues is an important part of working on social media.

Use Chotam, Facebook Pages Manager and VK Admin.

The subscriber is always pleased to receive personal answers, and not template

6. Get what you want from opinion leaders

As soon as a popular video blogger or musician lights up in a brand's T-shirt, the audience will immediately distinguish him from the crowd. To work effectively with celebrities of all levels, you need to have a good understanding of the interests of your followers. The fame of a character does not at all guarantee unconditional success: teenagers are unlikely to be impressed by the recall of a rock idol of the eighties or a famous politician, and a mature audience is difficult to influence with the help of a young YouTube star.

When communicating with an influencer, it is important to control his presentation of the material, correlating with the interests of the brand, and choose interaction mechanics that will definitely affect his audience.

Every student who created a group and read a couple of videos on YouTube began to consider himself an SMM-manager from God! The profession of a social media manager appeared not so long ago, so few people clearly understand what an SMM specialist does and what his responsibilities are.

Meanwhile, the demand for SMMs is growing rapidly, and the pages of many companies are in a half-dead state. So, who is an SMM manager and what does he do? Let's dispel the main myth right away - being an SMM manager is not only about publishing content. But what exactly does a social media manager do?

« You can't just take and answer in a nutshell ...»

SMM specialists are responsible for curating brand channels on social media. They track, moderate, and respond to audience comments. Create with other brands, create and publish content: video, images and text.

An SMM manager must understand the difference between platforms such as FaceBook, Vkontakte and instant messengers, and must also be able to recognize and understand his audience on each account.

Excellent communication and writing skills are just as important as a good sense of humor. Since an SMM specialist will interact with an audience that gives out a whole gamut of emotions, from criticism to praise, including explosions from trolls and haters, so you need to have thick skin and nerves of steel.

An SMM manager must be able to prioritize which comments need answers and which do not. It is necessary to stay on top of new trends and technologies. The CMM specialist must be able to come up with engaging content on the fly.

Sounds great doesn't it? If you decide to become an SMM manager yourself or hone your social media skills even more, study the Convert-Monster online course program.

This guide, in simple words, will help determine what an SMM specialist should do, set the framework between yours and the manager's work, and what to pay more attention to.

On November 11, the 6th stream of the online course “ SMM manager”, This is 40 hours of practice 2 times a week. Visit the first lesson for free.

A complete guide to how an SMM manager works

Everyone has long recognized the amazing value and benefits of social media marketing. Perhaps you are one of them! You've seen how this kind of marketing drives quality traffic and sales, and how SMM boosts your online reputation.

However, as a business owner, you won't be wasting time on this, so it can be difficult to determine exactly where to focus your attention.

It is not easy to determine which SMM manager will best cope with promoting your company or to define the job responsibilities of an SMM specialist.

SMM marketing is an integral part of an internet marketing strategy. Basically, social media is about people, communication, formation, and sales.

Once you've hired the best candidate, you'll need an SMM job description to set goals, track progress, understand exactly how your money is spent, and be responsible for

5 skills of an SMM manager

Managing profiles and pages has become a complex and multifaceted role that helps a business achieve its highest goals. This is a work that cannot be done in isolation within the company.

In fact, some argue that this is no longer a job; that SMM tasks and responsibilities should be everyone's responsibility. SMM skills are increasingly required for all roles. We are seeing a growing demand for savvy business candidates across businesses. In addition, we can see that this requirement spans many levels, from executive assistants to senior vice presidents.

Whether you're looking for an individual SMM manager or just an experienced team member, these are 5 skills a candidate must have.

Graphics production

According to Jeff Bullas, posts with images get 94% more views than posts without them. The buffer says that tweets with images get 18% more clicks than those without them. Research from Wishpond shows that Facebook photo posts get 120% more engagement than other post types.

For businesses targeting women, millennials or teens, images are even more important. Visually oriented platforms like Instagram require an almost constant supply of quality, original images.

For these reasons, it is more important than ever that your social media manager has the skills required to conceptualize and create engaging images for your social media and blog posts. While you don't need advanced Photoshop skills, you do need a good eye for design and image editing skills. A big plus if the SMM manager knows where everything is built around pictures.

According to Jay Baer, ​​the ability to think graphically is more important than technical design skills:

« There are a number software packages that help create simple, one-off social media images, so the shift in work habits is more about graphic thinking than graphics production.”

Copywriting

As with graphics, advanced writing skills are unnecessary. However, the CMM manager must have a good command of the language and be able to express his thoughts in writing.

While your SMM professional may not be writing blog posts, he will be communicating with clients on a daily basis - and 99% of the communication will be in writing.

• Can the manager clearly convey an idea in writing?
• Is the manager able to support the text on behalf of the company?
• Does the manager know how to convey the passion and excitement of the business or products in writing?
• Can a manager maintain top-notch professionalism and avoid awkward grammar or spelling mistakes?

Customer service mindset

More than ever, people are using pages and groups to get help from brands, so your SMM professional needs to be customer service focused.

Posting meaningful or clever sayings, captivating images, and inspiring content will only help you if you respond appropriately to customer service requests.

Quick answers to questions and complaints, thinking " customer first"And the ability to translate difficult questions into offline mode- all of these are important aspects of customer service at SMM.

A successful SMM manager knows that your social media presence is the face of your brand on the Internet. Everything they say or do on social media is a reflection of the brand - for good or bad.

Understanding SEO and Content Marketing

As someone involved in the day to day management, promotion and distribution of blog content, an understanding of SEO and content marketing is imperative. SMM managers need to have a general understanding of how blog and smm content fits into search results, and how content works in the marketing funnel of a business.

While SMM signals may not directly affect search rankings, the indirect effects are undeniable. It is your manager's responsibility to understand how reach and engagement affect not only referral traffic and income, but SEO as well. Content is the cornerstone of your SEO promotion and your SMM is the gatekeeper and promoter of most of this content.

How will a manager promote your blog content on social media? Does the manager know how driving traffic to a company's website affects the bottom line? Does he know how driving traffic to a company's website affects profits?

Experience of advertising in SMM

If you don't have an advertising employee on your staff, your SMM manager should have experience working with paid advertising in SMM (or the desire and passion to learn).

According to the Salesforce 2015 State of Marketing Report, social media advertising is one of the top two priorities for marketers. In fact, 70% say they plan to increase spending in this area.

Life hack! Where can I find an SMM manager? A good way to find and test an already trained SMM specialist is the new generation freelance exchange kwork.

The best SMM books for managers

• Hard SMM: Get the most out of social media. Authors: Dan Kennedy, Kim Welsh-Phillips. Rating liters: 4.09
• SMM for beginners.
• Guerrilla social media marketing. Operating instructions for SMM-manager.
• Marketing from A to Z: 80 Concepts Every Manager Should Know.
• Business promotion on VKontakte. Systems approach .
• Social media marketing.
• SMM Training. The principles of making money on Instagram.

SMM manager work

Administration includes, but is not limited to:

• Planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO ( search engine optimization) and generation of incoming traffic
• and sales

An SMM manager is a highly motivated, creative person with experience and passion for communicating with current and future clients. This passion must manifest itself through daily interactions with customers, with the goal of converting your fans into customers.

Community management and complicity (both online and offline) are integral to the success of a SMM specialist. An important aspect is the positive and open communication of the company, which will attract new hyper-active buyers.

The social media manager plays an important role in the management of the company's content. The # 1 search ranking on Google is relevant content (content for search engines should be the best). Now it is clear that content management should be part of the job description of an SMM manager.

Content management responsibilities include:

• Create and publish relevant, original and quality content.
• and work with performers.
• Get involved in the life of the company to improve content (for example, creating online reviews, training employees, rewards for participating in the company's marketing, etc.).
• Post content regularly
• Use the right content management tools.
• Create a content calendar to manage and schedule specific and timely posts.
• Promote content through social media ads.

This position is paid as a full-time job with bonuses. The responsibilities of an SMM specialist may also include:

• Digital Marketing Management
• Control
• Work with clients
• Community management

Savvy is critical to your content marketing success. It is necessary to hold attention so that potential customers can learn more about your products and services, and search engines indexed content, rewarding you with authority.

Unified content strategy

One of the most frequently asked questions I get is:

To know the answer to this question, you must have a clear understanding of who you are as a brand and who your target customers are.

• What is so unique about your company ... what makes people buy from you? Answer this question in detail.
• Describe your target customers. What are their interests, concerns and concerns? How can you help them make a buying decision?
• Don't forget about those fans who are not on the market yet. What can you offer them to make their communication with you interesting?

Promotion strategy

It is imperative to constantly expand your fan base and promote your content. Now you need " pay to play" in social networks.

Social media advertising is a very valuable tool for making your messages heard. However, SMM ads (Facebook, Vkontakte, Instagram) are not like the one you are familiar with. They vary in content, placement, and targeting ... and when done right, they feel much more fun.

The best way to get subscribers to your Facebook or Vkontakte page is to use advertising. A small budget with carefully selected images and a clear call to action will increase the number of likes, increase engagement and lead to leads.

Engagement strategy

Your social media manager must listen, answer, ask questions, and engage your audience. You should carefully consider how it will react to organic (unpaid) links in the comment section.

People will ask questions and sometimes participate in sales. A CMM manager needs to have the knowledge and experience of your sales process in order to respond properly.

If a customer asks a question, answer it and see to it to engage them even further, ultimately directing them to a product page, signup form, or appointment.

As your page grows and your content appears more frequently in news feeds, it will be easier for you to attract new fans and build relationships with them.

Conversion strategy

With a growth and engagement strategy in place, the job of an SMM is to convert fans into customers, and your marketing plan should have clear steps.

More advanced forms of marketing use attractive ones. Be sure to include a call to action and a claim form to make sure the customer has an easy path to purchase (and your SMM professional has a way to keep track of it).

I found that most companies need advice and training from SMM promotion specialists, on-site, or need to find smart SMM specialists. Online courses of the Convert-Monster company for SMM-managers to help you.

Measurement and analysis to establish ROI

You need to identify the KPIs that matter most to your business. Here top 7 indicators(or KPI) to define ROI:

1. Audience growth
2. Audience Engagement
3. Content Coverage
4. Interaction by content type
5. Frequency and quality of responses
6. Negative reactions

Measure your results daily. Your results should be tied to your goals and a clear picture of the income you are receiving.

What does an SMM manager do and what does

SMM promotion management and the day-to-day affairs of the SMM specialist include:

• Development of relevant content topics to reach the target audience of the company.
• Create, curate and manage all published content (images, videos and texts).
• Monitor, listen, and respond to users in a “social” way, fueling leads to sales.
• Conduct online propaganda and open streams for promotions.
• Develop and expand the community through popular bloggers
• Keep track of design (i.e.: group or page cover, profile photos, thumbnails, ads, other social media profiles, blog, etc.).
• Creation and management of promotions.
• Track comments and reply to every comment.
• Analyze key metrics and update strategy as needed.
• Prepare reports for management with the indication of results (ROI).
• Be a company advocate in social media-spaces, engaging in dialogues and answering questions where appropriate.
• Draw up a comprehensive marketing plan.
• Manage strategies that are validated by testing and metrics.
• Collect reviews from happy customers.
• Monitoring trends: tools, apps, new channels and designs.
• Continuously learn to stay highly effective.
• Search for both threats and opportunities in user-generated content that surrounds the company. Communicate visible threats to management.
• Analysis of anecdotal evidence and translation into recommendations and plans for revising the campaign's marketing strategy.
• Monitoring effective cases (best practices).
• Analyze, review and report on campaign performance to maximize results.

Qualifications and experience

The ideal SMM manager:

• Has knowledge and experience in the principles of traditional marketing. Knowledge of marketing is a plus, but experience in other areas is not required.
• Demonstrates creativity and documented social media immersion.
• He is proficient in the theory and application of content marketing.
• Experience in searching, creating and publishing content.
• Demonstrates the ability to jump from the creative side of marketing to the analytical side, and is able to analytically demonstrate why his ideas are justified.
• Shows a deep knowledge and understanding of social media platforms and their audience (Vkontakte, Facebook, Instagram, YouTube, etc.) and how each platform can be used in different scenarios.
• Has excellent writing and language skills.
• Has a working knowledge of the blogging ecosystem within the company's domain.
• Effectively conveys information and ideas in written and video format.
• Practices excellent time management (time management).
• Is a team player with confidence to take the lead and guide other employees when needed. (i.e.: content development, content creation and editing, and online reputation management).
• Develops quickly and can learn new tools.
• Maintains a working knowledge of SEO principles, including research keywords, Yandex-Metrica and Google analytics... Highly knowledgeable in the principles of "search and social."
• Has functional knowledge and / or personal experience with. If he knows WordPress, then he will understand any other.
• Demonstrates good social customer service practices such as empathy, patience, protection, and conflict resolution.
• Has a great ability to identify potential negative or crisis situations and and resolve conflicts.

Final thoughts

What you need in an SMM manager now is a little different from what you might need a couple of years ago; especially when it comes to creating graphics and customizing ads.

When you are looking for the perfect candidate, or looking to outsource the role to a contractor or agency, look for someone with experience, as well as the drive to learn and keep their skills up to date.

It is in your best interest to hire the best SMM specialist as you need to expand your online presence to participate in today's hyper-active social media shopper demand. Your online reputation and future sales depend on it!

SMM manager- a specialist in SMM (Social Media Marketing), a set of measures to promote websites, goods or services using social media, which include: blogs; social networks; thematic Internet resources class Web 2.0 The profession is suitable for those who are interested in the Russian language and literature and social studies (see the choice of a profession by interest in school subjects).

Short description

The profession of an SMM manager is at the intersection of marketing and IT, so a high computer literacy in the field of creating and filling sites, knowledge of marketing communications strategy, basic knowledge of programming languages ​​and graphic editors, online applications and tools.

Why do you need SMM?

SMM promotion is an extremely dynamic process, during which it is necessary to constantly monitor the changing interests of the audience and the emergence of new trends.

Features of the profession

What does an SMM manager do:

• strategy development - defining the target audience and studying its interests, behavior, searching for sites with a high concentration of the target audience, developing a customer loyalty system, integrating SMM activity into the general marketing strategy of the company;
• advertising management - conducting contests, flash mobs, developing applications for social networks, creating channels on video hosting;
• reputation management - collection feedback from the target audience and reaction to comments, influence on the public through PR materials in social networks;
• community management - directing the discussion in the right direction, increasing user activity in communities, neutralizing negative users, organizing a support service through social networks;
• maintaining accounts and their moderation in all social networks;
• work with contractors (freelancers);
• content management - adaptation of branded content to the format of a blog or video hosting, writing texts for the format of a social network, sending out releases, creating scripts for videos;
• work with interfaces - integration of the site with social networks and social networks with an electronic store, creating incentives for joining, creating start pages and tabs;
• working with opinion leaders and using "agents of influence" in social networks - highlighting opinion leaders of the target audience and organizing events for them;
• monitoring and analysis;
• creation, support and promotion of corporate accounts in blog services
• hidden marketing and blog advertising.

The functional responsibilities of the SMM manager include:

Pros and cons of the profession of SMM manager

Pros:

• A demanded job, as the demand in the market for social media marketing services is constantly growing;
• loyal attitude of users versus negative attitude to direct advertising of goods and services;
• large-scale opportunity to accurately select the target audience;
• low cost of promotions;
• the swift word of mouth effect.

Minuses:

SMM manager training

Offline marketing principles apply to online marketing as well. Along with this, serious knowledge in the field of Internet marketing is welcomed, which can be obtained at the appropriate courses: Yandex seminars on Internet advertising, the Internet and Business conference, etc.

Classes are taught by practicing SMM managers with specialized education and work experience in the specialty of at least 5 years. ... 10 years on the education market, 4 million users. All courses can be purchased with an interest-free installment plan for a year. You can also get an IT specialty at Geek University, and pay for your studies a year after it starts.

Practical intensive course on SMM Digital-Agency with 17 years of experience. All the most important, without water. Only the necessary materials, practice, as well as a detailed analysis of cases. Upon completion of the course, you will receive a certificate. Individual check of homework by the teacher. You can study in a convenient place, from a mobile phone, tablet or laptop. On the course, you get theory plus homework: practicing new skills, as well as a handout with a list of useful books, podcasts, YouTuBe and Telegram channels. The course is taught by practicing specialists in Internet marketing for over 5 years.

Place of work

Online shopping projects using the E-Commerce Marketplace system (mediation between shops and customers); firms that use the Internet to conduct important marketing campaigns to promote their products.

SMM manager salary

Salary as of 02/20/2020

Russia 20,000-75,000 ₽

Moscow 30,000-110000 ₽

The salary level depends on the qualification level of the specialist, the scale of the project and the breadth of functional responsibilities, and also has regional dependence.

Career Steps and Prospects

In the long term, a good specialist can lead the department of Internet projects in a large business, take a leadership position in a specialized company, or open his own Internet agency.

Portrait and types of SMM managers:

There are several types of specialists in this area:

1. Moderators of the Vkontakte group,OKknowledgeable the peculiarities of their group and the format of communication in it, but they may not be familiar with other sites. As a rule, they are young and work for the future. They are not able to create an active group from scratch on the desired topic and develop a digital strategy.

2. LJ-ists,blogging for many years. They have experience in promoting blogs in LiveJournal up to “thousand” by a variety of methods, work in communities, offer blog posts and hold contests. As a rule, they don't know how to work on Facebook, Vkontakte, Twitter. Do not have the skills to compose advertising commercial offers for agencies or clients.

3. Former or current SEO-optimizers, smo-schnicks,which They actively use automated methods, are able to "catch up traffic", optimize blogs, own a database of virtuals at all sites. They approach the issue of smm management with seo thinking in the form of spam, mailings, etc.

4. Modest but capable performers,able to clearly perform the assigned task. They usually work as freelancers for a small fee. Conduct monitoring and search competently the information you need, communicate skillfully on forums, but are not strong in matters of self-promotion.

5. Project Executing Managers in Agencieswith experience inPR-companies that navigate social media passably.

6. Stars with a marketing mindset, extensive experience in the market, able to sell, lead projects, develop a strategy, manage a team of employees, blog and conference. They have their own projects with high results.

7. Digital-creator- super pro at the level of the owner of your own agency or the head of the coolest company

Greetings, dear friends. Today we'll talk about one of the interesting professions in which you can work and earn decent money. Considering that we are all constantly connected with social networks and spend almost all our free time there, it is also possible to find work there. Which one? Highly paid !!!

The smm specialist profession has appeared recently. With the development of social networks, it becomes more and more in demand. Work smm manager based on the objectives and principles of smm marketing.

Smm marketing tasks

Smm ( Social Media Marketing- marketing in social media) - work to attract the attention of the target audience to the site, brand, company or product through social platforms.

Tasks of this direction in marketing:

• promotion of web resources, products or services through social. networks;
• unobtrusive posting or encouraging posting of information, links to a resource in topics;
• stimulating users' interest to switch to full version site from social. networks;
• viral marketing - the distribution of advertising on a social network using likes, reposts, etc.

Smm specialist who is this

Social Media Marketing Manager is a person involved in drawing attention to a brand, product, website through social networks. The main task is to interest and attract target subscribers with the offer, form a positive image of the product, provoke actions to go to the main page of the site or purchase the proposed product. The marketer must conduct covert advertising so as not to alienate users.

Functions of a smm specialist:

• administration and moderation of groups and communities - attracting, encouraging users to advertise a group on their pages, suppressing obscene expressions, answering questions from participants, maintaining topics;
• scheduling articles and topics for social platforms;
• preparation of videos for promotions;
• placement of fresh materials;
• analysis of traffic, sources;
• miscalculation of work efficiency;
• miscalculation of the advertising budget.

How to become an smm specialist

Due to the novelty of the specialty, the profession of the SMM manager is not taught in educational institutions. At various online courses, seminars and trainings, you can get the knowledge that an smm specialist should have, who it is and what he does. A professional must have the knowledge and skills:

• a psychologist - to be able to communicate, predict the reaction of users, reduce the negative reaction of the audience;
• analytics - be able to analyze the results of your work, look for effective tools;
• marketer - to recognize your target audience, to know in which communities it communicates;
• copywriter - to be able to create interesting, attention-grabbing, unique selling content.

For successful work you need:

• know and be able to buy likes, reposts, retweets, offers, etc .;
• process photos in a graphics editor;
• be able to work with animation, memes;
• come up with interesting texts for posts that correspond to the customer's topic;
• know the basics contextual advertising, internet statistics, SEO, СМS;
• be able to analyze internet traffic.

How much smm manager earns

Salaries of specialists in the field of social marketing. networks can vary greatly. The income range ranges from 5 to 100 thousand rubles, depending on the following factors:

• region of the customer;
• work experience and qualifications;
• amount of work;
• employer;
• remoteness of work.

In the regions, the average salary of a specialist's SMM ranges from 25 to 30 thousand rubles, in Moscow he receives an average of 50-60 thousand rubles, and in St. Petersburg 40-50 thousand rubles.

The qualifications of the manager are of great importance. A beginner specialist can receive from 25-30 thousand rubles. in Moscow. Experience in smm marketing from a year allows you to receive a salary from 30 - 40 thousand rubles per month... A professional with at least 2 years of experience, well-versed in SEO tools, web analytics, can make money in Moscow from 50-60 thousand rubles... Good command of foreign languages, in addition to the above skills, increases the lower wage threshold from 70-90 thousand rubles.

Full-time work on the staff of a firm or agency is paid higher than remote work. In agencies, managers conduct several projects at the same time, respectively, their salaries are higher than those of those who work on one project in the company.

The salary depends on the size of the organization. In large companies, the salaries of SMM managers are higher than in medium and small firms.

The profession of a smm specialist is promising and well paid today. Demand for Social Marketing Professionals networks are constantly growing. Having enough knowledge, constantly studying, you can master a demanded profession with a constant income.

Respectfully yours, Galiulin Ruslan.