Profession SMM-manager: responsibilities and requirements of employers. SMM specialist is the profession of the future! Communicate with the client in his language

The profession of an SMM manager was finally formed only by 2010, when social networks took a strong position as a platform for business promotion. SMM specialists are responsible for the promotion of brands, goods and services on social networks, and the scope of their responsibilities strongly depends on the concept of the project. For example, for one project, you can do YouTube channel design and for another setting up targeted advertising on VKontakte.

Everything that an SMM manager does is aimed at making a profit from social networks. The specialist attracts traffic, works with the audience, forms their opinion about the brand.

The main responsibilities of an SMM manager include:

1. Strategy Development the company's presence in social networks. A specialist usually forms a clear promotion task: increasing the flow of customers, increasing brand loyalty, detaching from competitors, and so on.
2. Creation and design thematic communities, groups, pages, publics.
3. Drawing up media plans and content plans.
4. Content generation- both with the involvement of "contractors" (designers and copywriters), and without it.
5. Promotion groups, pages, publics and so on. This includes creating and setting up advertisements, running contests and driving traffic by any other means available.
6. Analysis conversion rates and adjustment of advertising campaigns depending on the result.
7. Communication- creating responses to negative and positive messages from users.
8. Making report and analytical work.

These are the main responsibilities of an SMM manager. Depending on the project, its functions may expand, or vice versa - narrow. For example, groups are often promoted by a team in which one is responsible for the content, the other is responsible for advertising, the third is for the design, and so on. Many professionals provide additional training to their assistants.

Each project usually has a clear job description for specialists.

Key skills of an SMM manager

Important skills of an SMM manager, without which his services will not have the desired effect, are:

• sociability: a specialist must be able to communicate with a different audience in its language;
• equilibrium: it helps to get out of unpleasant situations with dignity;
• a responsibility: the specialist is obliged to finish what he started and not abandon the project halfway through;
• stress tolerance- force majeure situations cannot be solved without it;
• resistance to criticism- without it, it is difficult to see and correct the mistakes made.

These requirements are often found in vacancies. Some companies are ready to conduct training for newcomers, while issuing a minimum wage if they have good personal qualities.

How to find a job for an SMM manager?

An SMM manager must be able to independently search for orders. Many specialists work on freelance and are looking for new clients with the help of:

• social networks- you can create a work page and publish there cases, advice, your thoughts and other interesting content for potential clients;
• mailings CVs for vacancies on various sites such as HeadHunter, Avito, Rabota.ru and so on;
• mailing KP – commercial offers- for different companies in which there are no open vacancies, but their presence in social networks is minimal;
• publication of resume on special portals like Avito and other well-known resources;
• freelance exchanges type Kwork, fl.ru, freelance.ru etc.

Over time, many specialists come on the recommendation, and then the SMM-manager does not look for a job - she herself "floats" into his hands. True, this applies only to those who really know their business well and increase the profit of companies through their development in social networks.

How much does a specialist earn? The exact amount depends on the scope of responsibilities, the region of promotion, the company's budget and other factors. For example, the average salary of an experienced specialist in Moscow in May 2016, according to HeadHunter, amounted to 60,000 rubles... Statistics were collected based on 220 vacancies.

The smm-manager profession is confidently gaining popularity among progressive Russian (and not only) young people. And this is not surprising: the active computerization of commercial activity requires the participation of specialists in the promotion of sites in the network, produced or sold goods, services provided. This is exactly what smm-managers are required - specialists in working with content and social networks.

Smm manager: responsibilities

Why do you think some posts get tens or even thousands of likes, while others go unnoticed? It's simple: the post was made effective by a professional smm-manager who knows how to create "catchy" texts, use "explosive" themes and create "bright" titles. Such work must be placed in so that a potential employer can see it.

He is well versed in the environment of social networks, understands their functionality, marketing, psychology, copywriting, seo. He knows how to work with a special, unique narrow-profile audience, and easily determines the preferences of the target group. Often smm specialists are familiar with the job graphic editors, understand layout and programming. Another important plus is excellent knowledge of Russian or another working language.

Website promotion in social networks is an extremely dynamic process that requires an active life position, constant development, the ability to process colossal amounts of information, and adherence to tough deadlines. In addition, a specialist should be able to use analytics sites, track user behavior and interesting in this moment themes.

Job responsibilities of the smm manager

• Development of a website / product / service promotion strategy... The manager, independently or with the help of in-house marketers, determines the target audience, its needs, interests, monitors the behavior, placement and location in the network. Also, an smm specialist develops a loyalty system for targeted visitors to an Internet resource, improves the usability of the site.
• Development of an advertising Internet company... The employee prepares a plan for placing advertising on the network, determines its budget, directions, monitors the change in conversion.
• Control over the company's reputation on the network... The specialist monitors public opinion on the quality of the company's services / products, directs users' opinions "in the right direction", works with problem customers, complaints, objections, removes negative reviews or "sharp" comments from the site that can harm the company's reputation.
• Creation and placement of quality content... As a rule, employers often require experience in writing articles, posts, creating and editing pictures, and video editing skills from an smm manager.
• Posting information about the company on social networks... This is one of the main responsibilities of an smm specialist.
• Analysis of competitors' activity... The employee monitors the activity of competing companies on the Internet, analyzes their working methods and adopts the most effective ones.

The smm manager can work both remotely and in the office on a 5/2 schedule. (For why one of the most promising forms of labor, read the link.)

A lazy, measured person who types phrases on the keyboard with one finger will clearly not like this profession.

That is why recruitment managers pay attention to the following qualities of candidates for this position:

• analytic skills;
• strategic planning skills;
• experience of successful forecasting;
• sociability;
• broad outlook, quick learning;
• stress tolerance;
• sense of humor.

How much does an smm specialist earn? Differently, depending on the regions. For example, in Moscow, he can receive 30-80 thousand rubles, a professional with an experience of 5 years or more can find a job for 100-120 thousand rubles. In addition, smm managers often create personal communities, successfully promote them on social networks and earn good money on advertising.

You can get important skills in this profession from this video:

SMM manager- a specialist in SMM (Social Media Marketing), a set of measures to promote websites, goods or services using social media, which include: blogs; social networks; thematic Internet resources class Web 2.0 The profession is suitable for those who are interested in the Russian language and literature and social studies (see the choice of a profession by interest in school subjects).

Short description

The profession of an SMM manager is at the intersection of marketing and IT, so a high computer literacy in the field of creating and filling sites, knowledge of marketing communications strategy, basic knowledge of programming languages ​​and graphic editors, online applications and tools.

Why do you need SMM?

SMM promotion is an extremely dynamic process, during which it is necessary to constantly monitor the changing interests of the audience and the emergence of new trends.

Features of the profession

What does an SMM manager do:

• strategy development - defining the target audience and studying its interests, behavior, searching for sites with a high concentration of the target audience, developing a customer loyalty system, integrating SMM activity into the general marketing strategy of the company;
• advertising management - conducting contests, flash mobs, developing applications for social networks, creating channels on video hosting;
• reputation management - collection feedback from the target audience and reaction to comments, influence on the public through PR materials in social networks;
• community management - directing the discussion in the right direction, increasing user activity in communities, neutralizing negative users, organizing a support service through social networks;
• maintaining accounts and their moderation in all social networks;
• work with contractors (freelancers);
• content management - adaptation of branded content to the format of a blog or video hosting, writing texts to the format social network, distribution of releases, creation of scripts for videos;
• work with interfaces - integration of the site with social networks and social networks with an electronic store, creating incentives for joining, creating start pages and tabs;
• working with opinion leaders and using "agents of influence" in social networks - highlighting opinion leaders of the target audience and organizing events for them;
• monitoring and analysis;
• creation, support and promotion of corporate accounts in blog services
• hidden marketing and blog advertising.

The functional responsibilities of the SMM manager include:

Pros and cons of the profession of SMM manager

Pros:

• A demanded job, as the demand in the market for social media marketing services is constantly growing;
• loyal attitude of users versus negative attitude to direct advertising of goods and services;
• large-scale opportunity to accurately select the target audience;
• low cost of promotions;
• the swift word of mouth effect.

Minuses:

SMM manager training

Offline marketing principles apply to online marketing as well. Along with this, serious knowledge in the field of Internet marketing is welcomed, which can be obtained at the appropriate courses: Yandex seminars on Internet advertising, the Internet and Business conference, etc.

Classes are taught by practicing SMM managers with specialized education and work experience in the specialty of at least 5 years. ... 10 years on the education market, 4 million users. All courses can be purchased with an interest-free installment plan for a year. You can also get an IT specialty at Geek University, and pay for your studies a year after it starts.

Practical intensive course on SMM Digital-Agency with 17 years of experience. All the most important, without water. Only the necessary materials, practice, as well as a detailed analysis of cases. Upon completion of the course, you will receive a certificate. Individual check of homework by the teacher. You can study in a convenient place, from a mobile phone, tablet or laptop. On the course, you get theory plus homework: practicing new skills, as well as a handout with a list of useful books, podcasts, YouTuBe and Telegram channels. The course is taught by practicing specialists in Internet marketing for over 5 years.

Place of work

Online shopping projects using the E-Commerce Marketplace system (mediation between shops and customers); firms that use the Internet to conduct important marketing campaigns to promote their products.

SMM manager salary

Salary as of 02/20/2020

Russia 20,000-75,000 ₽

Moscow 30,000-110000 ₽

The salary level depends on the qualification level of the specialist, the scale of the project and the breadth of functional responsibilities, and also has regional dependence.

Career Steps and Prospects

In the future, a good specialist can lead the department of Internet projects in a large business, take a leadership position in a specialized company, or open his own Internet agency.

Portrait and types of SMM managers:

There are several types of specialists in this area:

1. Moderators of the Vkontakte group,OKknowledgeable the peculiarities of their group and the format of communication in it, but they may not be familiar with other sites. As a rule, they are young and work for the future. They are not able to create an active group from scratch on the desired topic and develop a digital strategy.

2. LJ-ists,blogging for many years. They have experience in promoting blogs in LiveJournal to "thousand" by various methods, work in communities, offer blog posts and conduct contests. As a rule, they don't know how to work on Facebook, Vkontakte, Twitter. They do not have the skills to prepare promotional commercial offers for agencies or clients.

3. Former or current SEO-optimizers, smo-schnicks,which They actively use automated methods, are able to "catch up traffic", optimize blogs, own a database of virtuals at all sites. They approach the issue of smm management with seo thinking in the form of spam, mailings, etc.

4. Modest but capable performers,able to clearly perform the assigned task. They usually work as freelancers for a small fee. Conduct monitoring and search competently the information you need, communicate skillfully on forums, but are not strong in matters of self-promotion.

5. Project Executing Managers in Agencieswith experience inPR-companies that navigate social media passably.

6. Stars with a marketing mindset, extensive experience in the market, able to sell, lead projects, develop a strategy, manage a team of employees, blog and conference. They have their own projects with high results.

7. Digital-creator- super pro at the level of the owner of your own agency or the head of the coolest company

From the author: hello my dear readers! Today I would like to talk about the popular and, most importantly, in demand online profession SMM specialist! No one will deny that the Internet has a huge impact on everyone's life, especially social networks. On the Internet, we can not only communicate, get acquainted and find various useful information but also to order services and buy goods. If you belong to the category of people who like to combine business with pleasure, if you are interested in the question: how to become an SMM specialist and earn money while sitting in your favorite social networks, then this article is for you!

Who is an SMM specialist?

I want to note right away that SMM manager is a versatile specialist who manages the presence and promotion of a brand on social networks and channels such as Odnoklassniki, VKontakte, Facebook, Instagram, Twitter, Moi Mir, etc.

Its main tasks are to strengthen the client's image, increase the reach of the interested audience, process the negative, as well as neutralize the "black PR" in social networks.

The main goal of a social media specialist is to create a positive image for his customer. The SMM manager develops a plan for promoting the brand in certain social networks, builds work to find and neutralize negative reviews, increases the audience and performs many other equally important duties.

What are the responsibilities of an SMM specialist?

Before thinking about how to become an SMM manager, and what courses for SMM specialists to take, you should familiarize yourself with the main responsibilities and requirements for candidates for this position.

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What skills do you need to master?

So, having understood the responsibilities of an SMM specialist, you can determine the basic skills that you will have to master. First of all, you need to thoroughly know the functionality and capabilities of the social network in which the work will take place. An SMM specialist must be able to:

create groups, communities, events and public pages;

know how to get likes, classes, tweets and other manifestations of user activity;

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be able to attract subscribers and send traffic to the customer's website, or partnership programs.

In addition to your social media skills, you need to know the basics of web design. After all, an SMM specialist must be able to create an attractive community design and know how to make beautiful “selling” pictures. To obtain these skills, you can take video courses on web design or stationary training. An SMM specialist must have a sense of beauty and be a versatile person. It will be equally useful to learn the basics of SEO-promotion and, video and photo editors.

Where to study for an SMM specialist?

Despite the fact that an SMM specialist is a very promising and in-demand profession, there is nowhere to get an education in this specialty. Since the profession is at the junction of IT and marketing, a common requirement for candidates is high computer literacy - basic knowledge of programming languages, principles of building and filling sites, knowledge various applications and tools.

How to become an SMM manager if there is no such specialty in universities? There are only two ways to get basic knowledge: take a stationary course or master the necessary skills on your own. Moreover, the second option is no less effective, because now on the Internet you can find a huge number of books, video courses and articles on any topic.

It is not necessary to look for courses directly on SMM, you can start by studying web design and HTML, then master the skills of working in photo and video editors, go through and learn the basics of SEO promotion.

Why choose the profession of an SMM specialist?

If after you found out how much you have to learn to become a professional in the field of SMM, the desire to move towards the goal only became stronger, then here are the main advantages of this profession:

none of your friends will know exactly what your job is. After the phrase “I am an SMM manager,” everyone will listen to you meaningfully, and if you also specify that you work in social networks, then they will also envy you;

you will always be aware of all Internet jokes, because it will be your responsibility;

if you work in an office, then no one can ever forbid you to sit on social networks;

you will receive job offers on a regular basis. After all, if you become a professional in your field, it will be quite difficult not to notice you on the social network;

after about a year of work, you will learn to look at the world with different eyes and stop resenting people (all conflicts for you will be just work with objections);

working as an SMM manager, you will become an interesting and versatile personality.

Of course, all the advantages of working in the SMM sphere cannot be enumerated, because for everyone they open up in different ways. If you are ready to work hard, open up to new knowledge and do not spare yourself to make your way to your goal, then you are guaranteed success! Did you like the article? Subscribe to our blog and share with your friends. Until next time!

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